2023: Ads Meet AI, Changing Greetings and Beyond
This year, industry witnessed major tech collaborations-GenAI, AR, VR-shaping customer engagement, according to insights shared by creative leaders
Sumit Rawat
The evolution of advertising, blending creativity with tech innovations, marks a significant leap forward. From old-school slogans and radio jingles to the metaverse, storytelling in advertising has transformed remarkably.
In an exclusive discussion with e4m, industry pioneers reflected on 2023’s impact:
Amit Wadhwa, CEO of Dentsu Creative India, hailed tech's mainstream integration, envisioning better ideas and confirming the permanence of AI and tech advancements.
Abhinav Kaushik, President at FCB India, highlighted the synergy between creativity and strategy, emphasizing the need for impactful yet innovative ideas backed by evidence.
Mukund Olety, CCO at VMLY&R, outlined structural and workflow shifts, citing generative AI and hyper-realistic CGI animations as enduring trends.
Anand Nair, CCO at 4AM Worldwide, celebrated collaboration and diversity in the creative process, emphasizing partnerships for immersive brand experiences.
Titus Upputuru, Founder & CCO at The Titus Upputuru Company, hailed boundary-pushing in storytelling, citing the Filmfare-nominated 'Long Distance Love' for Catch Masala.
Binaifer Dulani, founding member at Talented, praised advertising's role in societal advancement, spotlighting campaigns that challenged norms and celebrated diversity.
These insights showcased how tech innovations like AI-powered tools and conversational marketing enhanced creative boundaries and storytelling's impact. Moreover, the focus on DE&I shaped a diverse narrative landscape, challenging conventions and amplifying marginalized voices, defining advertising in 2023.
