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Technology
Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country Claude Inference via Amazon Bedrock to Empower Regulated Indian Enterprises

Data Sovereignty Meets Next-Gen AI: Anthropic Unveils In-Country...

Anthropic launches in-country Claude inference in India via Amazon Bedrock, unlocking...

Campaigns
Underneat Steps into Long-Form Storytelling with Instagram Series Likhe Jo Khat Tujhe

Underneat Steps into Long-Form Storytelling with Instagram...

A 14-episode Tulsea Original marks the brand's first association with long-form...

Business Updates
McCain Foods Steps Out of the Freezer Aisle with First-Ever ‘Signature Café’ in Noida: A Bold Play into Experiential Dining

McCain Foods Steps Out of the Freezer Aisle with First-Ever...

McCain Foods expands beyond frozen aisle retail by launching its first-ever Signature...

Campaigns
AJIO Appoints Ahaan Panday as Brand Ambassador for Festive Campaign ‘Festival Is Festivalling’

AJIO Appoints Ahaan Panday as Brand Ambassador for Festive...

AJIO collaborates with rising star Ahaan Panday to front its 2026 festive campaign,...

Business Spotlight
Ray-Ban Names Ranveer Singh as India Brand Ambassador; Partners with Meta to Drive Smart Eyewear Era

Ray-Ban Names Ranveer Singh as India Brand Ambassador;...

Ray-Ban signs Ranveer Singh as its first Indian brand ambassador, teaming up with...

Case Study
Ferrero Rocher: How a Chocolate Brand Turned Gifting Into a Premium Experience

Ferrero Rocher: How a Chocolate Brand Turned Gifting Into...

Ferrero Rocher has built a distinctive position around premium gifting, celebrations...

PR
JD Institute Of Fashion Technology Secures three wins at National Jewellery Awards 2026

JD Institute Of Fashion Technology Secures three wins at...

Three winning entries highlight creative excellence across the Student and Designer...

Business Spotlight
Varun Karad appointed Co-Chair of CII Committee on Compressed Biogas

Varun Karad appointed Co-Chair of CII Committee on Compressed...

Appointment comes as India implements the ₹23,731-crore GOBARdhan framework aimed...

Campaigns
PhonePe Marks 10-Year Milestone with Data-Driven Gratitude Campaign Conceptualised by Ogilvy

PhonePe Marks 10-Year Milestone with Data-Driven Gratitude...

PhonePe celebrates its 10th anniversary with an Ogilvy-crafted campaign featuring...

Campaigns
Marico Leverages Contextual Storytelling in New Parachute Advansed Jasmine Campaign by Team WPP

Marico Leverages Contextual Storytelling in New Parachute...

Marico unveils a new campaign film for Parachute Advansed Jasmine Hair Oil, created...

Technology
Bonn Group becomes the first bread brand in India to launch on ChatGPT Ads

Bonn Group becomes the first bread brand in India to launch...

The campaign reaches high-intent consumers as they plan breakfasts, tiffins, snacks...

Startups
AM Green named winner of Asian lot in H2Global auction funded by German government

AM Green named winner of Asian lot in H2Global auction...

AM Green wins the H2Global Asian lot, securing a €585M 10-year contract to export...

Campaigns
Humuss Beauty Brings Everyday Skincare to Runners at Wipro Bengaluru Marathon 2026 Through Smytten

Humuss Beauty Brings Everyday Skincare to Runners at Wipro...

Discover how Humuss Beauty brought vegan skincare to runners at the Wipro Bengaluru...

Campaigns
MTR Foods Reimagines Festive Gifting by Turning Regional Sweets into 'India’s Sweetest Language'

MTR Foods Reimagines Festive Gifting by Turning Regional...

MTR Foods launches its festive campaign, ‘India’s Sweetest Language’, featuring...

Campaigns
Alka Meets Alka: How Bayer is Levering Pop-Culture Wordplay to Disrupt India’s Antacid Market

Alka Meets Alka: How Bayer is Levering Pop-Culture Wordplay...

Bayer Consumer Health teams up with iconic singer Alka Yagnik for its digital campaign...

Technology
Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic Media Strategy

Amazon Unveils 'Amazon Ads Agent' and DVA+ to Reframe Programmatic...

Amazon Ads launches Amazon Ads Agent and DVA+, bringing AI-driven programmatic buying...