Posts

Campaigns
CenturyPly asks 'Harshad Mehta' for a peace of mind advice

CenturyPly asks 'Harshad Mehta' for a peace of mind advice

Wunderman Thompson produced the campaign, with which the brand collaborated with...

Inside Edge
It's time to say goodbye to celebrities and hello to influencers at Cannes

It's time to say goodbye to celebrities and hello to influencers...

According to analysts, the film festival saw an increase in Indian influences, which...

Industry
We are striving for a circular economy and long-term sustainability: Apollo Tyres' Vikram Garga

We are striving for a circular economy and long-term sustainability:...

Garga, Group Head, Marketing - APMEA, spoke extensively at the Pitch CMO Summit...

Industry
ASCI issues guidelines to counteract misleading advertising

ASCI issues guidelines to counteract misleading advertising

Forms a multi-stakeholder task team with DoCA to investigate these concerns

Campaigns
Katrina Kaif stars in new ALL- Accor Live Limitless campaign

Katrina Kaif stars in new ALL- Accor Live Limitless campaign

THE BOLLYWOOD STAR SHARES HER EXPERIENCE AND BENEFITS OF BEING A MEMBER OF ALL-ACCOR...

Campaigns
Envy Perfume debuts a new television commercial starring Akshay Kumar

Envy Perfume debuts a new television commercial starring...

The campaign debuted on major television networks across multiple genres

Inside Edge
Licious relieves fathers of 'meat expert' chores in time for Father's Day

Licious relieves fathers of 'meat expert' chores in time...

The amusing short is an homage to fathers and their unwavering commitment to their...

Industry
Influencer marketing cannot be ignored: Arjun Ranga, Pure Agarbathi Cycle

Influencer marketing cannot be ignored: Arjun Ranga, Pure...

Ranga, Managing Partner at N Ranga Rao & Sons Pvt Ltd, the company behind Cycle...

Campaigns
'A kiss in every Kismi,' says Parle in a new advertisement for the toffee brand

'A kiss in every Kismi,' says Parle in a new advertisement...

The nationwide campaign was conceptualized by Rediffusion

Campaigns
Haldiram's Pack Kiya Kya?, the latest business advertisement asks

Haldiram's Pack Kiya Kya?, the latest business advertisement...

The advertisement implores customers to travel with Haldiram's ready-to-eat food...

Analysis
According to the analysis, the worldwide advertising market would rise by 4.7% to $762.5 billion in 2024

According to the analysis, the worldwide advertising market...

According to the analysis, the worldwide advertising market would increase at a...

Inside Edge
MPL 2023: JetSynthesys obtains Ratnagiri Jets franchise rights for Rs 8.3 crore

MPL 2023: JetSynthesys obtains Ratnagiri Jets franchise...

Azim Kazi, a former Ranji all-rounder, will captain the team

Campaigns
In a new television commercial, Bajaj Allianz Life reaches out to diabetics

In a new television commercial, Bajaj Allianz Life reaches...

The brand will also collaborate with nutrition, medicinal, and lifestyle influencers

Industry
'Account-based marketing delivers maximum brand growth.

'Account-based marketing delivers maximum brand growth.

Lara Brownlow, LinkedIn's Head of Channel Sales APAC, and Gil Burgmans, Senior Partnerships...

Inside Edge
Customer wooing female employees: McDonald's India's latest advertisement sparks outrage

Customer wooing female employees: McDonald's India's latest...

Netizens mock the company, claiming that the campaign objectifies female McDonald's...

Industry
Meta is now verified in India

Meta is now verified in India

According to rumors, the subscription costs ₹699 a month on iOS and Android3