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Industry
Loitongbam, the captain of Indian women's football, and Adidas collaborate with Dev Ashalata

Loitongbam, the captain of Indian women's football, and...

The football player and the company will collaborate closely to market the game...

Inside Edge
Report: Disney Star would introduce the metaverse platform in India.

Report: Disney Star would introduce the metaverse platform...

According to reports, "Starverse" will debut during IPL 2023.

Campaigns
Pathaan: A Closer Look at Epigamia and Emaar Properties' Shining Moment

Pathaan: A Closer Look at Epigamia and Emaar Properties'...

Making a Big Impression: The Film Showcasing Epigamia and Emaar Properties Earns...

Inside Edge
Making merely a couple of TV commercials is no longer acceptable. Coca-Cola, Arnab Roy

Making merely a couple of TV commercials is no longer acceptable....

Speaking on the recently inaugurated Coke Studio Bharat, the Vice President of Marketing...

Inside Edge
Jio's request to broadcast IPL games in 4K video resolution was granted by the BCCI

Jio's request to broadcast IPL games in 4K video resolution...

Sports18 is planning to broadcast the IPL in 16–17 languages and include tools like...

Inside Edge
Abhishek Joshi leaves MX Player

Abhishek Joshi leaves MX Player

SVP & Business Head of SVOD (Subscription Business) & Business Partnerships Joshi...

Inside Edge
Union Budget 2023: Tax breaks, support for AI, 5G, and youth power

Union Budget 2023: Tax breaks, support for AI, 5G, and...

The media and entertainment sector is likely to be impacted by the measures outlined...

Analysis
Meta's AR Playbook will assist brands in connecting with customers

Meta's AR Playbook will assist brands in connecting with...

Marketing Initiative: More than 81% of Indian consumers believe that augmented reality...

Inside Edge
Manu Kumar Jain has left Xiaomi

Manu Kumar Jain has left Xiaomi

Jain, Xiaomi's Global Vice President, joined the firm in 2014 as Country Manager...

Inside Edge
Partnership announcements: Will influencer marketing remain influential?

Partnership announcements: Will influencer marketing remain...

The majority of industry participants believe that while the guidelines will make...

Inside Edge
The BCCI has announced bids for title sponsorship rights for the Women's Premier League

The BCCI has announced bids for title sponsorship rights...

Interested parties must pay a fee of Rs 1 lakh

Campaigns
Nikon India's 'Through Her Lens' campaign raises the profile of women's voices

Nikon India's 'Through Her Lens' campaign raises the profile...

The contest, currently in its third season, provides a forum for female photographers...

Inside Edge
Mona Jain will be the Chief Revenue Officer at Zee News

Mona Jain will be the Chief Revenue Officer at Zee News

Jain will be returning to Zee for the second time

Analysis
How CaratLane is benefiting from a strong omnichannel strategy

How CaratLane is benefiting from a strong omnichannel strategy

The advantages of implementing a strong omnichannel strategy, and the growth drivers...

Campaigns
With the #HugHerMore campaign, ITC Sunfeast Mom's Magic offers a happiness hack

With the #HugHerMore campaign, ITC Sunfeast Mom's Magic...

According to a survey the company conducted, participants hug their mothers 50%...