Marriott & Kareena Ask: "Toh, Aaj Jaana Kahan Hai?"

Marriott Teams Up With Kareena Kapoor Khan for New Dining Campaign

Marriott International has launched a vibrant new food and beverage campaign titled “Toh, Aaj Jaana Kahan Hai?” across South Asia, featuring Bollywood icon Kareena Kapoor Khan. The campaign runs from July to September 2025 and aims to turn Marriott’s restaurants into top-of-mind food destinations for everyone—from brunch lovers to people planning date nights or celebratory dinners.

With bold storytelling, user-friendly tech integration, and Kareena’s natural charm, the campaign positions Marriott Hotels as go-to spots for memorable dining experiences. Whether you’re hankering for sushi, pasta, tandoori, or a relaxed Sunday brunch, the campaign has one fun and thought-provoking question for you: Toh, aaj jaana kahan hai? (So, where are we going today?)

Smart Tech Meets Sensory Dining

What makes this campaign stand apart is Marriott’s fusion of culinary experiences with technology. Guests can now easily browse options, get curated recommendations, and make seamless table reservations using advanced digital tools.

Khushnooma Kapadia, Vice President - Marketing, South Asia, Marriott International, explains:

“We believe the future of F&B lies in combining tech innovation with the sensory experience of dining. Our goal is to cut down the guest’s search journey and offer instant, intuitive access to what they’re craving.”

Whether you’re searching online or scrolling through social media, Marriott’s new tech-first approach ensures that a great dining option is just a click away—be it through online booking systems, smart filters, or location-based recommendations.

Kareena Kapoor Khan Brings It Home

Known for her glamour and star power, Kareena Kapoor Khan is also admired for her love of family, food, and heartfelt traditions—making her the perfect face for a campaign rooted in togetherness and delicious moments.

Kareena shares warmly:

“Some of my favourite memories have been created around a table—whether it’s Sunday brunch with family or an impromptu dinner with friends. Marriott’s campaign is an invitation for everyone to make space for those moments again.”

The accompanying video series showcases her exploring various Marriott restaurants and lounges, highlighting the vibrant, diverse menus available—ranging from local Indian delicacies to international cuisines.

Whether it's a family get-together or a surprise date night, Kareena invites everyone to reconnect with loved ones over great food, making Marriott the dining destination of choice.

Dynamic Experiences, Pan-India Rollout

The campaign covers Marriott restaurants and lounges across key cities in India, seamlessly merging online visibility with offline dining experiences. To make the dining journey even more engaging, the campaign brings together multiple elements:

• Short films featuring Kareena enjoying meals in different Marriott hotels
• Curated food experience videos spotlighting signature dishes
• Location-specific content targeting diners in metro and Tier-1 cities
• Easy-to-use reservation interfaces embedded across Marriott platforms

This phase of marketing signals a big shift in direction for hospitality branding—taking the dining decision from spontaneous to smart, and from stressful to seamless.

A First-of-Its-Kind Brand Move in Hospitality

Marriott’s campaign is not only a lesson in great branding but also a bold industry first, as it interweaves celebrity storytelling, tech integration, and intuitive service into one coherent customer-first experience.

Khushnooma adds,

“Dining and reservations are becoming smarter and faster. From curated content to immersive storytelling, we are making the journey from intention to experience more seamless. Kareena’s modern appeal helps us authentically speak to today’s diner.”

Whether it’s a carefully chosen ambiance or a perfectly plated dish, Marriott is encouraging people to turn everyday meals into exciting experiences. All it takes is one question to start: Toh, aaj jaana kahan hai?