Posts
How the hip-hop movement is helping Bacardi's consumer...
In an interaction with Sociapa, Arti Hajela, Regional Brand & Category Head, RTD...
Neha Prasad explains PepsiCo's Kurkure "Halke Mein Lo"...
Kurkure has expanded its brand with the introduction of a brand-new sub-brand called...
TAM AdEx reports a 26% increase in TV ad volumes in year...
According to TAM AdEx's in 2022, television ad volumes increased by 26% during the...
India uses voice search twice as much as the rest of the...
Experts in media and marketing explain how brands can best optimise video searches...
We will witness a transition from storytelling to story...
How the pandemic has brought about a new leadership paradigm in this episode of...
A "Robot Lawyer" Will Represent A Human In Court For The...
A robot lawyer can "fight corporations, beat bureaucracy, and sue anyone at the...
When haggling with Peyush Bansal for the Lenskart advertisement,...
Tanmay Bhat and his team conceptualised the most recent TV ad for the eyewear company.
The marketing budget for JOY has been rising annually:...
The company's most well-known brand, JOY, is discussed by RSH Global's CMO, along...
Real world to metaverse: Will meta platforms recover in...
A €390 million fine imposed by a UK court for the illegal use of data for targeted...
The time is now for brands to purge their advertising supply...
Extreme Reach India's managing director, Dipali Mahesh, offers suggestions for resolving...
Saumya Rathor discusses being a culture curator and Pepsi's...
Recently, RTW clothing brand HUEMN teamed up with Pepsi to celebrate the self-assured...
Flashback Friday: When Mirinda turned orange for Blue Men
During Mirinda's global advertising campaign from 1994 to 1996, the renowned Blue...
The urgent need is for digital-first employee advocacy
Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group, discusses the "three...
In 2023, Friday Filmworks will put a lot of emphasis on...
The CEO said we have five key releases this year to start the year with. According...
Human interactions will be powered by empathy, a clean,...
Operational efficiencies, stronger strategies, and a much stronger focus on creating...
