Triptii Dimri Joins HRX for New Athleisure Campaign

HRX, the fitness and active lifestyle brand co-owned by Bollywood superstar Hrithik Roshan, has onboarded actor Triptii Dimri as its new female brand ambassador. This strategic partnership is the centerpiece of HRX’s latest campaign, “Built for Sweat, Designed for Life,” signaling a major push to win over India’s growing base of women who embrace activewear as a daily lifestyle essential.

Broadening the Activewear Movement

The campaign marks a clear step in HRX’s evolution—from a brand rooted in high-performance sportswear to one that wants to define modern Indian athleisure. With Triptii Dimri as the new face alongside Hrithik Roshan, HRX is sending a message: functional fitness wear can—and should—fit seamlessly into the everyday, from workouts and yoga to city sprints, coffee runs, and even fun dance face-offs.

Inside the New Campaign

The campaign film pairs Hrithik Roshan’s disciplined, precise persona with Triptii Dimri’s spontaneous, fluid style. Viewers see them navigating ordinary moments—sweaty gym sessions, morning stretches, city walks, and a high-energy dance challenge—each in their own way but joined by HRX’s blend of comfort, performance, and effortless style.

Both Hrithik and Triptii are given reflective inner monologues, drawing a playful contrast between his rigorous routine and her easy-going, spontaneous vibe. The core message: sportswear isn’t just for intense workouts but for anyone who wants to move freely and look good, every day.

Triptii Dimri expressed her excitement about the association, saying,

“I’m delighted to be associated with HRX at a time when the brand is expanding its focus on both activewear and athleisure in India. HRX offers styles that perform well at the gym and make a statement in everyday life. I’m excited to join Hrithik in this campaign that celebrates movement, individuality, and effortless style.”

Hrithik Roshan, co-founder of HRX, said,

“We at HRX have aspired to build a brand that would be the everyday companion in your journey towards health and fitness. I’m happy to be collaborating with Triptii and welcome her to the HRX family. Together we hope to strengthen HRX’s positioning as a brand for everyone, designed to blend high-performance functionality with style.”

Style Meets Function: The HRX Approach

HRX’s campaign and product line reflect a shift in Indian fashion, where athleisure is now more about self-expression and comfort than just going to the gym. The collection boasts over 15,000 styles, with options for men and women—featuring sweat-ready training tees, yoga-friendly co-ords, hybrid sneakers, and even modular tech backpacks.

CXO at Myntra’s house of brands, adds,

“This new campaign perfectly articulates HRX’s strategic evolution to meet the dynamic needs of the modern Indian customer by blending functionality with fashion. With Triptii alongside Hrithik, we’re reinforcing our commitment to a diverse and compelling portfolio that resonates with our fashion-forward audience. HRX is now not just a fitness brand, but a lifestyle choice.”

Industry Impact

HRX has been a frontrunner in athleisure on platforms like Myntra and continues to set trends for young, fashion-conscious Indians. With the addition of Triptii Dimri, HRX aims to broaden its reach among women—signaling a focus on inclusivity and celebrating all kinds of movement and style.

The campaign creative was led by Varun A and Rishi P, directed by Devang Singh Thukral, and produced by Ideaz Farm. This team captured the essence of fun, flexibility, and energy that HRX seeks to represent in India’s busy urban and fitness culture.