Riccaro Corduso Unveils Ladakh-Shot Campaign “Rise Above” with Global Flair

Mumbai, 24th December 2024: Ultra-luxury fashion brand Riccaro Corduso has launched its first major brand campaign, “Rise Above”, blending breathtaking Ladakhi landscapes with an international cast of models to create a stunning visual experience. The campaign, which reflects the brand’s ethos of resilience, innovation, and timeless elegance, introduces Riccaro Corduso’s vision of redefining luxury while celebrating craftsmanship and authenticity.

The centerpiece of this campaign is a visually striking brand film, directed by the acclaimed duo Jomin Verghese and Winston Jose, under the banner of EBC Originals. Shot over 12 days, the film tells a compelling story of strength, unity, and elegance, encapsulating the indomitable human spirit. The project also features a power-packed still shoot and e-commerce visuals, showcasing the grandeur of Riccaro Corduso’s first Autumn Winter/24 collection.

The campaign has been launched across major digital platforms, including YouTube, Facebook, and Instagram, supported by a multi-crore promotional strategy spanning the next six months. It also includes a full-fledged influencer program, enlisting nationally and internationally recognized artists who embody the brand’s commitment to avant-garde haute couture and luxury.

Founder Adnan Sayed described “Rise Above” as more than just a campaign, calling it a philosophy that captures the pursuit of excellence and resilience. He stated, “This initiative brings our vision of luxury to the global stage, showcasing our unique approach to crafting timeless, authentic fashion.”

Co-founder Faizan Goud emphasized India’s potential to set global benchmarks in luxury fashion through the campaign. “By showcasing our design sensibilities, Riccaro Corduso aims to become synonymous with understated elegance and innovation, while expanding into international markets,” he said.

The campaign was conceptualized by Arindam Roy, a seasoned creative director with over 15 years of experience. Reflecting on the project, Arindam said, “‘Rise Above’ is a personal and liberating journey for me. It calls us to transcend materialism and ego, creating a lifestyle that blends creativity, introspection, and elegance.”

Adnan, Faizan, and Arindam spent six months meticulously planning the campaign, paralleling the launch of Riccaro Corduso’s debut collection, featuring luxury menswear like T-shirts, shirts, and jackets. These exclusive pieces, available via the brand’s e-store, are poised to become timeless investments.

The campaign also teases plans for exclusive experiential stores, aimed at enhancing the customer journey. Inviting connoisseurs to “Invest in Riccaro Corduso,” the brand positions its collection as assets meant to be cherished and passed down to future generations.

With “Rise Above,” Riccaro Corduso sets a new standard in luxury fashion, blending Indian craftsmanship with a global outlook, promising a future where its value will only rise with time.