BACARDÍ Transforms Halloween in India with Exciting Celebrations
BACARDÍ elevates Halloween in India with immersive experiences, a new film, and the biggest Halloween party, solidifying its position as a festive trendsetter.
Deepanjali
As Halloween gains traction among India’s youth, BACARDÍ is leading the charge in making the holiday a cultural phenomenon. For over five years, CASA BACARDÍ has become synonymous with the festive season, hosting India’s largest Halloween parties. This year, the brand is set to elevate the celebration with a month-long series of thrilling events culminating in the highly anticipated CASA BACARDÍ Halloween Party in Mumbai.
The excitement began with the premiere of a new Halloween film titled “Give In To Your Mood.” This innovative film explores four distinct moods—explore, shapeshift, express, and stir up—encouraging viewers to embrace their authentic selves during the spooky season. The film premiered at a special event in Mumbai's historic Liberty Cinema, where attendees were treated to an exclusive screening followed by Halloween-themed BACARDÍ cocktails and a lively after-party. The atmosphere was electric as DJ Paloma blended contemporary beats with the vintage charm of the cinema, creating an unforgettable night.
In a creative collaboration, CASA BACARDÍ has teamed up with You Do You Hair, a salon studio in Santacruz, to offer a unique Halloween makeover experience. Guests can transform their looks with curated hairstyles, vibrant temporary colors, wigs, and clip-on nails inspired by the film's four moods. This partnership culminates in an after-party that celebrates individual creativity, allowing attendees to showcase their Halloween transformations. The salon will continue to offer Halloween-inspired styles in the days following the event, encouraging everyone to immerse themselves in the festive spirit with looks tailored to their unique tastes.
To further enhance the Halloween vibe, BACARDÍ has partnered with 50 Social outlets across India, delivering a special experience for the spooky season. This collaboration features exclusive BACARDÍ cocktails and immersive themed decor, combining moody ambiance with festive fun for an unforgettable experience throughout October.
The highlight of this Halloween extravaganza is set for October 25th at The Great Eastern Mills in Mumbai, where BACARDÍ will host the biggest Halloween celebration in India. This highly anticipated event promises unmatched excitement with makeup and prosthetic labs, BACARDÍ cocktail bars, immersive musical experiences, and a variety of food pop-ups. The theme, “GIVE IN TO YOUR MOOD,” will permeate every corner of the event space, celebrating the creativity, self-expression, and thrill that defines Halloween.
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As BACARDÍ builds momentum for Halloween, CASA BACARDÍ remains dedicated to redefining the festive season in India. With a series of unforgettable experiences lined up, the brand invites everyone to delve into the magic of Halloween with style and flair. More events and surprises are on the horizon, solidifying CASA BACARDÍ’s reputation as a true trendsetter in the Halloween celebration scene.
This Halloween, BACARDÍ is not just celebrating; it's transforming the cultural landscape of festive experiences in India, ensuring that this spooky season is one to remember.
