Pampers Sets New Standards of Transparency and Safety for Parents

In a groundbreaking move that redefines transparency, safety, and innovation in the world of baby care, Pampers, the leading baby care brand under Procter & Gamble, has launched its latest campaign, #DekhKeHiMaanege. This campaign is specifically tailored to address the concerns and questions that discerning parents often have when it comes to choosing the right diapers for their precious little ones.

The campaign film, featuring actor Nakuul Mehta, vocalist Jankee Parekh, and prominent parent influencers Ambica Agarwal and Shivani Kapila Tyagi, takes viewers on a behind-the-scenes tour of Pampers' state-of-the-art diaper manufacturing unit in Mandideep, Bhopal. This immersive experience is aimed at showing parents exactly how Pampers diapers are made and assuring them that they are making the right choice for their babies.

A Pampers expert guides the group throughout the tour, shedding light on the rigorous safety, hygiene, and quality checks that go into manufacturing these diapers. One standout feature is the "zero human touch operation," ensuring that the first person to touch the diaper is the parent, highlighting Pampers' commitment to maintaining the utmost hygiene standards.

Parents also get to witness firsthand how the new and improved Pampers All Round Protection Pants outperform other diapers in terms of protection from rashes, up to 100% leakage lock, and up to 12 hours of long-lasting absorption. These features address two of the most common concerns parents have - diaper rash and leakage.

Actor Nakuul Mehta and Vocalist Jankee Parekh, both new parents, expressed their confidence in Pampers after experiencing the campaign firsthand. "Dekh Ke Maanliya," they said, signifying their trust in the brand's dedication to providing the best for babies.

Chetna Soni, Vice President & Category Leader, Babycare, Procter & Gamble India, emphasized Pampers' commitment to transparency and quality. "With our new campaign film, we have raised the bar when it comes to being transparent with our consumers, further reaffirming their implicit trust in us."

Pampers understands that leakage and rashes are two major concerns for parents. To address diaper rash, Pampers uses lotion with aloe vera that acts as an anti-rash blanket. For leakage, especially in the thigh area, double protection leak guards are strategically placed in the thigh cuff area. The magic gel in Pampers diapers not only absorbs up to 100% of the liquid but also locks it in for up to 12 hours. Importantly, these diapers are free from added chemicals, ensuring the safety of babies.

In summary, Pampers #DekhKeHiMaanege campaign delivers a powerful message: the brand understands the worries of parents and has taken comprehensive steps to address each concern at its manufacturing facility. With transparency, safety, and innovation at the forefront, Pampers continues to be the leading choice for parents who want nothing but the best for their little ones.