CMF by Nothing Launches ‘Wonderful by Design’ Campaign with Rashmika Mandanna

CMF, a sub-brand of Nothing, has unveiled its ‘Wonderful by Design’ campaign, featuring actress Rashmika Mandanna. The campaign showcases the CMF Phone 1, CMF Watch Pro 2, and CMF Buds Pro 2, emphasizing the blend of cutting-edge technology and aesthetic brilliance. The narrative follows Rashmika discovering the CMF Lab and exploring the innovative products. CMF Phone 1 boasts a MediaTek Dimensity 7300 5G processor, a 50 MP Sony camera, and a 6.67” Super AMOLED display. CMF Buds Pro 2 offers customisable Smart Dial and ChatGPT integration, while CMF Watch Pro 2 features interchangeable bezels and an AMOLED screen

Jul 9, 2024 - 13:27

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CMF by Nothing Launches ‘Wonderful by Design’ Campaign with Rashmika Mandanna

CMF, a sub-brand of the London-based technology company Nothing, has announced the launch of its newest campaign, ‘Wonderful by Design,’ to showcase its product line. The campaign features the CMF Phone 1, CMF Watch Pro 2, and CMF Buds Pro 2, blending cutting-edge technology with aesthetic brilliance.

The ‘Wonderful by Design’ campaign, featuring popular actress Rashmika Mandanna, captures Nothing's innovative approach to product development. The brand video opens with Rashmika noticing a glowing button in a London underground station vending machine, leading her to the secret CMF Lab.

The film, set in a stylised R&D facility, emphasizes forward-thinking, high-quality, and design-led innovation. Rashmika explores the products and machines in the CMF Lab, conveying the wonder and curiosity central to the brand’s philosophy.

Pranay Rao, Director and Head of Marketing at Nothing India, stated, “CMF Phone 1 is our first smartphone under the sub-brand CMF by Nothing. CMF was launched to democratize technology, offering great products at affordable prices without compromising on design, quality, or user experience. This film, through Rashmika's eyes, showcases the entire CMF ecosystem of devices designed to complement and work together.”

The CMF Phone 1, CMF Buds Pro 2, and CMF Watch Pro 2 were launched today. CMF Phone 1 features a MediaTek Dimensity 7300 5G processor, a 50 MP Sony rear camera, and a 6.67” Super AMOLED display with adaptive 120Hz refresh rate. Its innovative modular design prioritizes functionality and individuality.

CMF Buds Pro 2 offers the industry’s first customisable Smart Dial, dual drivers, and 50 dB Hybrid noise cancellation, along with ChatGPT integration. CMF Watch Pro 2 features unique interchangeable bezels and a 1.32” AMOLED screen with auto brightness.