OpraahFx launches 'OhsoFunny' to enter meme marketing
OhsoFunny' targets brands aiming to harness the power of memes for marketing campaigns, enhancing engagement and reach through creative and humorous content strategies
Sumit Rawat
OpraahFx, a prominent influencer marketing and talent management firm, has launched a dedicated meme marketing division called ‘OhsoFunny’. This new venture boasts meme pages with over 160 million followers and original meme creators with more than 10 million followers. The 'OhsoFunny' team aims to revolutionize the meme marketing landscape in India, featuring over 40 top mainstream meme creators working exclusively under the OpraahFx banner to deliver high-quality, on-demand content tailored to brand needs.
Expressing his excitement, OpraahFx founder Pranav Panpalia said, "Memes have become an essential format to keep up with trending topics. Partnering with popular meme creators adds authenticity to campaigns, enabling deeper audience connections. Our team includes India’s leading original meme creators, experts in making content go viral and trend through memes. Over 40 top mainstream meme creators will be working with us to ensure the best results.”
Meme-based content often generates higher engagement than traditional advertisements, making it a powerful communication tool, particularly among Millennials and Gen Z. With India having the second-largest number of internet users globally, its internet market is highly attractive. A report shows there were approximately 470.1 million active social media users in India monthly throughout 2022, spending an average of 2.6 hours daily on social media. This indicates significant growth potential for the meme segment, making it a valuable strategy for spreading viral content and enhancing brand awareness.
Pranav further added, “By harnessing the power of memes, brands can align with the interests and values of these demographics, creating content that truly resonates. We have creators ready to produce on-demand content and execute campaigns across our extensive network to meet specific needs.”
Sharing memes is a primary communication method for Millennials, making meme marketing a cornerstone of easily shareable, brand-amplifying content. 'OhsoFunny' is designed for brands looking to leverage memes in their marketing campaigns.
OpraahFx has been nurturing the vibrant influencer ecosystem through its three verticals: OP Gaming, OP Glam, and OPTech. With ‘OhsoFunny’, it aims to further strengthen its brand value.
Memes have quickly infiltrated the marketing landscape, becoming indispensable tools for brands to connect with their audiences in a more engaging and relatable manner.
