Tag: Influencer marketing

Industry
Mia by Tanishq Takes Big Bling Fest to Delhi Streets

Mia by Tanishq Takes Big Bling Fest to Delhi Streets

Mia by Tanishq has launched its ‘Bling on Wheels’ activation in Delhi NCR, taking...

Industry
The Brand Integration Formula Behind Samay Raina's Show

The Brand Integration Formula Behind Samay Raina's Show

Samay Raina is redefining brand integrations on India's Got Latent, turning sponsors...

Business Spotlight
ToBe Online Appoints YVS Satyanarayana Murthy as Chief Strategy Officer

ToBe Online Appoints YVS Satyanarayana Murthy as Chief...

ToBe Online has appointed YVS Satyanarayana Murthy as Chief Strategy Officer to...

Campaigns
RENÉE Cosmetics Teams Up With Orry for Micro-Drama Campaign

RENÉE Cosmetics Teams Up With Orry for Micro-Drama Campaign

RENÉE Cosmetics has partnered with Orry for a micro-drama campaign that blends beauty,...

Campaigns
Plum BodyLovin refreshes identity with bold playful matcha driven rebrand

Plum BodyLovin refreshes identity with bold playful matcha...

Plum BodyLovin launches its 2.0 rebrand with quirky content, matcha themed storytelling,...

Business
Unilever bets on creators to reshape future of global marketing

Unilever bets on creators to reshape future of global marketing

Unilever plans to collaborate with 300000 creators, signaling a shift toward influencer-led...

Campaigns
Wow Momo Scores Big During IPL Without Buying Airtime

Wow Momo Scores Big During IPL Without Buying Airtime

Wow Momo taps into IPL excitement through community experiences, local flavours,...

Industry
MAD Group Launches Xley: AI-Powered Platform for Creator Collaborations

MAD Group Launches Xley: AI-Powered Platform for Creator...

Xley by MAD Group transforms brand-creator collaborations with AI-powered insights,...

Analysis
2025: Pivotal Year for India's Creator Economy

2025: Pivotal Year for India's Creator Economy

India's creator economy is set to transform in 2025, with significant growth in...

Industry
Samay Raina’s Dark Humor: A Paradox That Drives ROI

Samay Raina’s Dark Humor: A Paradox That Drives ROI

How comedian Samay Raina’s dark humor turned risky brand collaborations into profitable...

Industry
ASCI Academy Launches Hindi Courses for Responsible Advertising Practices

ASCI Academy Launches Hindi Courses for Responsible Advertising...

ASCI Academy launches Hindi courses for responsible advertising. Learn to craft...

Industry
Gen Z is Driving the Social Commerce Revolution

Gen Z is Driving the Social Commerce Revolution

Gen Z is changing the way we shop. Learn how social media platforms are becoming...

Campaigns
Nasher Miles Chooses itch for Digital Makeover

Nasher Miles Chooses itch for Digital Makeover

Nasher Miles partners with itch to boost its digital presence and connect with a...

Campaigns
Citykart Launches New Anthem: Fashion for All Seasons

Citykart Launches New Anthem: Fashion for All Seasons

Citykart's new anthem, "Citykart ka Fashion Bawal Poore Saal," celebrates affordable...

Industry
FSSAI Flexes Muscles; Protein Supplements Face Stricter Scrutiny

FSSAI Flexes Muscles; Protein Supplements Face Stricter...

New regulations target counterfeit products and deceptive marketing, aiming to ensure...

Campaigns
OpraahFx launches 'OhsoFunny' to enter meme marketing

OpraahFx launches 'OhsoFunny' to enter meme marketing

OhsoFunny' targets brands aiming to harness the power of memes for marketing campaigns,...