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Industry
FSSAI Flexes Muscles; Protein Supplements Face Stricter Scrutiny

FSSAI Flexes Muscles; Protein Supplements Face Stricter...

Sumit Rawat Jul 10, 2024 0 35

New regulations target counterfeit products and deceptive marketing, aiming to ensure...

Campaigns
OpraahFx launches 'OhsoFunny' to enter meme marketing

OpraahFx launches 'OhsoFunny' to enter meme marketing

Sumit Rawat Jun 24, 2024 0 40

OhsoFunny' targets brands aiming to harness the power of memes for marketing campaigns,...

Campaigns
Dabur partners with Qoruz for enhanced influencer marketing engagement

Dabur partners with Qoruz for enhanced influencer marketing...

Sumit Rawat Jun 19, 2024 0 42

Dabur will leverage Qoruz's data-driven insights to optimize performance and engagement,...

Analysis
Influencer Marketing in 2023: Rise and Regulation Trends Unveiled

Influencer Marketing in 2023: Rise and Regulation Trends...

Sumit Rawat Dec 22, 2023 0 59

In 2023, authenticity reigns as brands prioritize genuine influencers with true...

Industry
Influencer marketing cannot be ignored: Arjun Ranga, Pure Agarbathi Cycle

Influencer marketing cannot be ignored: Arjun Ranga, Pure...

Sumit Rawat Jun 13, 2023 0 59

Ranga, Managing Partner at N Ranga Rao & Sons Pvt Ltd, the company behind Cycle...

Inside Edge
Partnership announcements: Will influencer marketing remain influential?

Partnership announcements: Will influencer marketing remain...

admin Jan 31, 2023 0 38

The majority of industry participants believe that while the guidelines will make...