Libas and Zepto Make Fashion Lightning‑Fast

Libas, India’s ultra‑fast fashion label, has launched on Zepto with a promise of 10–12‑minute delivery for its curated collections, using a playful brand film to dramatize the age‑old chaos of outfit‑planning—powered by Libas’s digital‑first strategy and Zepto’s quick‑commerce infrastructure.

The Power Duo: Libas + Zepto

Libas has partnered with Zepto to offer its signature kurta sets, co‑ords, and wardrobe essentials in under 12 minutes across 50 cities including Delhi, Mumbai, Bengaluru, Chennai, and Hyderabad.
This collaboration marks one of the first fashion‑brand tie‑ups on a quick‑commerce platform at scale in India, underscoring Zepto’s drive to diversify beyond groceries.

Capturing Outfit‑Planning Drama

The brand film captures frantic scenes of last‑minute date‑night crises, job interview jitters, and festive dressing dilemmas—only to resolve them with a single tap on the Zepto app and Libas’s lightning‑fast delivery promise.
The narrative balances humor and relatability, turning wardrobe panic into an opportunity to showcase Libas’s versatile silhouettes and Zepto’s near‑instant logistics.

Digital‑First Amplification

Launching on Instagram, the campaign features carousel ads where viewers can swipe through outfit options mid‑film, then click to order directly in the Zepto app—blurring the line between content and commerce.
Interactive polls invite followers to vote on their favorite Libas looks, with winners receiving surprise deliveries in under 12 minutes.

Strategic Leadership Voices

Sidhant Keshwani, Founder & CEO of Libas, emphasizes that this partnership “empowers customers with instant access to style,” reflecting Libas’s commitment to making fashion accessible and immediate for today’s fast‑paced consumers.

Retail and Beyond

Beyond digital, Zepto’s push notifications flash “Libas Drop” alerts during peak weekend hours, while select Zepto dark stores host “Live Look” pop‑ups where customers can try on styles as they arrive.
These experiential activations deepen brand immersion and drive word‑of‑mouth in hyper‑local communities.

Metrics and Momentum

Early data show a 20 percent uplift in app downloads among fashion‑focused demographics and a 15 percent increase in average order value for Libas SKUs vs. grocery items. Social sentiment tracks positively, with customers praising the novelty of fashion on-demand.

The Future of Fast Fashion

By combining Libas’s design DNA with Zepto’s quick‑commerce prowess, this tie‑up sets a blueprint for instant gratification in retail—reminding consumers that in the era of speed, style waits for no one.