Maxkleen's Sankranti campaign expresses gratitude to house helpers

As the festive season approaches, the desire to present our homes in pristine condition becomes paramount, a tradition marked by meticulous cleaning and preparations. In acknowledgment of the daily heroes, our house helpers, who play a pivotal role in ensuring our homes radiate beauty, Maxkleen Safai has launched a campaign dedicated to expressing gratitude to these unsung heroes.

Organized in Hyderabad, the campaign by Maxkleen, a floor cleaning brand under Wipro Consumer Care, focused on deep cleaning the homes of daily house helps, ensuring they are festival-ready ahead of the auspicious occasion of Sankranti. Sankranti, celebrated as the festival of harvest, involves extensive preparations, including the cleaning and decoration of homes, symbolizing the discard of the old to welcome the new.

In collaboration with the NGO Ashray Akruti, dedicated to improving the lives of people with disabilities and marginalized sections of society, Maxkleen embarked on the 'Safai campaign.' The NGO, along with a professional cleaning services team, identified the cleaning needs of house helps and utilized the innovative Maxkleen Power Squeeze product to accomplish the cleaning.

Maxkleen Power Squeeze, a recent category-first innovation, revolutionizes floor cleaning with its 'one squeeze' format ('one pichuk'). This format proves efficient, convenient, and affordable, requiring only one squeeze of the product for a bucket of water, ensuring sparkling floors with a delightful fragrance.

Witnessing the transformation of their homes into clean, fresh, and fragrant spaces, the house helpers expressed tears of joy and heartfelt gratitude. This 'Safai campaign' provided a positive reset for these everyday heroes, enabling them to embrace the spirit of Sankranti with their families.

Ushasis Saha, GM Business Development at Wipro Consumer Care and Lighting, shared, "This Sankranti, through this small gesture, we wanted to bring the same sense of joy to their homes that they create in ours every day. Using Maxkleen Power Squeeze, floor cleaning becomes convenient, affordable, and easy through its innovative 'pichuk' format."

The initiative aimed at creating a positive impact in the lives of these unsung heroes, recognizing their invaluable contributions often overlooked in our daily lives. The 'Safai campaign' left a trail of smiles and fragrant, sparkling floors, providing a quick and convenient cleaning solution to multiple homes, fostering joy and gratitude.