HDFC SKY Renames Ghatkopar Metro Station, Boosts Financial Awareness

HDFC SKY, a leading discount broking platform by HDFC Securities, has taken a bold step by renaming Ghatkopar Metro Station to HDFC SKY Ghatkopar. This initiative reflects the platform’s mission to #MakeMoneyMatter and foster financial literacy among Indians. The station has been transformed into a hub of financial empowerment with innovative features that cater to both modern commuters and community needs.

To assist the visually impaired, Braille stickers have been installed across the station. Additionally, interactive kiosks equipped with charging stations and digital calculators offer tools for financial planning, such as budgeting and cost analysis, tailored to individual goals like vacations or home purchases. Trained representatives at these kiosks guide commuters in using the HDFC SKY app and InvestRight application, enabling informed investment decisions aligned with the brand’s financial literacy initiative.

HDFC SKY is also conducting financial literacy seminars and workshops on the station’s mezzanine floor, led by in-house experts. These sessions aim to equip individuals with the knowledge to make responsible investment decisions. Digital screens across the station display educational content on financial markets, further engaging commuters in learning about investments and wealth creation.

Dhiraj Relli, MD & CEO of HDFC Securities, expressed enthusiasm for the initiative, stating, “Ghatkopar Metro Station provides a high-visibility platform to inspire commuters to focus on long-term wealth creation. It aligns with India’s growing shift towards the 'Equitization of Savings,' encouraging equity investments over traditional savings methods.”

Sandeep Bhardwaj, COO & CDO of HDFC Securities, highlighted the strategic location of Ghatkopar Metro Station, a bustling transit hub with a daily footfall of 3 to 5 lakh commuters. He emphasized how this initiative offers an opportunity to engage and empower a diverse audience with tools to cultivate financial growth.

The revamped station isn’t just about financial tools. It incorporates vibrant artistic elements, including graffiti, photo booths, and installations, creating a lively atmosphere that reflects the spirit of the city. These additions aim to make the station more engaging while fostering a sense of community.

With the HDFC SKY app, investors can access advanced analytical tools, research-backed advisory, and benefits like zero brokerage on ETFs and margin trading funding (MTF) at 1% per month. This comprehensive platform empowers users to take charge of their financial journeys, bridging the gap between everyday commuters and potential investors.

HDFC SKY’s transformation of Ghatkopar Metro Station symbolizes a step towards greater financial inclusion and innovation. By merging practical enhancements with artistic vibrancy, the initiative makes finance accessible and engaging, inspiring commuters to embark on their investment journeys while continuing their daily transit.