Gautham Vasudev Menon Infuses Romance into redBus' New Ad Series

Gautham Vasudev Menon Infuses Romance into redBus' New Ad Series

redBus, the online transport ticketing stage declares the dispatch of a unused advertisement campaign, highlighting redBus app highlights which go past conventional transport bookings. Coordinated by one of Kollywood and India’s most celebrated producers, Gautham Vasudev Menon—the man behind the enchantment of Minnale, Rehna Hai Tere Dil Mein, and Mammootty’s up and coming analyst flick Dominic and the Ladies' Purse—the campaign stars comedian and social media maker Nirmal Pillai nearby promising youthful on-screen character Samyuktha Vishwanathan, known for her parts in Chari 111, Goodness Manapenne and the music video Katchi Sera.

This campaign points to highlight the progressed highlights that set redBus separated from routine transport booking administrations. The merry TV and computerized campaign will assist reflect redBus’s drive for development and client satisfaction.Executed by Leo Burnett India, the advertisement arrangement takes watchers on a travel with a youthful couple as they make their travel and time together indeed more consistent, paramount and pleasant with the offer assistance of redBus’s differing highlights. The advertisements highlight how the redBus app’s live following, free date changes, and other functionalities offer down to earth arrangements and peace of intellect for travelers. The advertisement has been discharged in Tamil, Telugu, Kannada, Malayalam and before long in Hindi.

The advertisement arrangement highlights Nirmal Pillai and Samyuktha Vishwanathan as a youthful couple who utilize redBus’ highlights to make their travel more fun and paramount. This is the to begin with in a arrangement of movies on this subject.

In this film, watchers are presented to a scene at a café; Samyuktha listens the transport drawing nearer and communicates concern around lost it. Nirmal consoles her in a sentimental signal, uncovering that he has followed the transport utilizing the redBus app. The advertisement highlights the live following highlight, emphasizing how redBus guarantees clients are continuously educated and at ease.

The advertisement opens with Samyuktha holding up by a transport halt with her bag. Nirmal in the long run joins her and presents a brand-new pad as a astonish for her. He recommends that whereas they might not discover comfortable seats, this pad will give a few alleviation. Samyuktha at that point uncovers that by checking appraisals and audits on the redBus app, they can book a transport with clean and comfortable seats. The advertisement highlights the appraisals and surveys highlight of the redBus app.

The film opens at a bustling transport stand with Nirmal energetically kneading Samyuktha's shoulders. Nirmal jokes around the challenge of securing a last-minute rebate to which Samyuktha focuses out that with redBus, rebates for last-minute bookings, modern clients, early winged creatures, and return trips are promptly available.

• Agency: Leo Burnett
• Creative Chief: Pravin Sutar
• Production House: Upbeat Unicorn
• Director: Gautam Vasudhev Menon
• DOP: Farook Basha

Director Gautham Vasudev Menon, said “Travel is an necessarily portion of new-age connections. Youthful couples find a parcel around each other when traveling together. That’s what makes the stories feel so real.”On the event of the dispatch, Pallavi Chopra, CMO, redBus, said, “The advertisement arrangement is deliberately created to lock in our southern Indian gatherings of people, particularly the youth.

We see that a expansive chunk of redBus clients are matured 25 a long time or more youthful and we need to advise these computerized to begin with youths that redBus offers different highlights past transport booking which can make their travel encounter so simple and hassle-free. Too, casting both male and female leads reflects our socioeconomics where ladies are making up a critical and developing fragment of buyer base. Keeping this statistic in intellect, we deliberately made a exceptionally fun and banter-filled script, which too showcased our prevalent items which separate redBus and have made a difference us gotten to be one of the biggest players in this segment. This situating reflected in the campaign tagline - ‘Bus yaane redBus’.”

Pravin Sutar, national imaginative executive, Leo Burnett said of the campaign "The brand’s vision, our story, and GVM's unmatched capacity to tell sentimental stories have come together to tell a fluffy, light-hearted, chuckle a few travel of a couple and how our brand plays the catalyst in their adore story."