MasterChow Raises $6.5 Mn to Spice Up Its Growth
MasterChow, a popular ready-to-cook Asian food brand, has raised $6.5 million in its Series A round to fuel growth and expand its product offerings.
Deepanjali
MasterChow, a Delhi-NCR based ready-to-cook Asian food brand, has secured $6.5 million in its Series A funding round. The round was led by Singapore-based Tanglin Venture Partners and saw participation from Peak XV Partners' Surge, Anicut Capital, and existing investor WEH Ventures.
The fresh funds will be used to fuel product launches and expand the brand's offline presence. This latest investment comes after an unreported Pre-Series A round of $3.2 million that the company raised last year.
Founded in 2020 by Sidharth Madan and Vidur Kataria, MasterChow offers a range of premium Asian pantry staples such as noodles, stir-fry sauces, and dips. The company recently onboarded renowned chef Ranveer Brar as its brand ambassador.
In 2022, MasterChow raised $1.2 million in a funding round led by Anicut Capital. With the latest round, the company's total funding now stands at approximately $10 million.
MasterChow competes with established FMCG giants like Nestle, Orkla (formerly MTR Foods), Nissin, and ITC. In the D2C space, its main competitor is Yu Foods.
This funding round comes shortly after Yu Foods raised its Series B funding of $6.5 million from Ashish Kacholia and the Asian Paints Promoter Group.
The quick-commerce and ready-to-cook segments have witnessed significant growth in recent years, driven by changing consumer preferences and increasing disposable incomes. As these trends continue to accelerate, companies like MasterChow are well-positioned to capitalize on the opportunities.
