How KFC Became a Christmas Tradition in Japan
KFC became a Christmas tradition in Japan. Learn about the marketing strategy and cultural factors that contributed to the fast-food chain's success.
Deepanjali
In Japan, Christmas isn’t just about Santa Claus and reindeer. It’s also about Kentucky Fried Chicken. Yes, you read that right. The American fast-food chain has become an integral part of the Japanese Christmas tradition.
In the 1970s, KFC Japan launched a marketing campaign that cleverly positioned fried chicken as a festive holiday meal. The slogan, “Kentucky is Christmas”, resonated with Japanese consumers, who were looking for new ways to celebrate the holiday.
One of the key factors behind KFC’s success is its ability to adapt to Japanese culture. The concept of sharing a meal with family and friends is deeply ingrained in Japanese society, and KFC’s “party barrel” of fried chicken, coleslaw, and cake perfectly fits this tradition.
Moreover, KFC’s fried chicken is similar to a popular Japanese dish called karaage, making it a familiar and comforting food for many Japanese people. The combination of familiar flavors and festive marketing has made KFC a beloved part of the Japanese Christmas experience.
Every year, Colonel Sanders, dressed as Santa Claus, welcomes customers to KFC restaurants across Japan. The demand for KFC on Christmas Eve is so high that people often have to wait in long lines to get their orders.
The success of KFC in Japan is a testament to the power of effective marketing and cultural adaptation. By understanding the needs and desires of its target audience, KFC has created a unique and enduring brand image.
