FCB Retains Top Spots in The One Club’s 2024 Global Creative Rankings

FCB New York has once again solidified its position as the Global Agency of the Year, while FCB Global continues to lead as the Agency Network of the Year for 2024. These accolades were announced in The One Club for Creativity’s Global Creative Rankings, a comprehensive industry benchmark that evaluates creative excellence across agencies, brands, and individuals worldwide.

Key Highlights from the 2024 Rankings:

• Global Agency Rankings:

  1. FCB New York
  2. Rethink Toronto
  3. McCann New York

• Independent Agency Rankings:

  1. Rethink Toronto
  2. Serviceplan Germany Munich
  3. Wieden+Kennedy Portland

• Brand-Side Agency Rankings:

  1. Google Brand Studio, San Francisco
  2. Apple Marcom, Cupertino
  3. Superette (Creative Studio at DoorDash), San Francisco

• APAC Agency of the Year: Dentsu Inc., Tokyo

• Global Brand of the Year: Michelob ULTRA

Kevin Swanepoel, CEO of The One Club, highlighted the rankings’ transparency, emphasizing their accessibility to everyone in the creative industry as a definitive measure of global excellence.

Top Regional Rankings:

• North America: FCB New York
• Europe: Serviceplan Germany Munich
• APAC: Dentsu Tokyo (#6 globally)
• Latin America: Grey Colombia Bogotá & VML Colombia Bogotá (tie)
• Middle East & Africa: Ogilvy South Africa Cape Town

The highest-ranked work of 2024 was “Dreamcaster” by FCB New York, produced in collaboration with 456 Studios New York for Michelob ULTRA.