Madison Media Ultra named NIC Ice Cream's Media AOR
NIC Ice Cream's media account managed by Mumbai office, covering traditional, digital, and outdoor aspects, handled by Madison Media Ultra
Sumit Rawat
Pune-based homegrown brand NIC Ice Cream has appointed Madison Media Ultra, a unit of Madison World, as its official Media Agency on Record. The agency's Mumbai office will handle all media aspects for the brand, encompassing traditional, digital, and outdoor channels.
Co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, NIC Ice Cream serves 86 cities across India.
Jeetendra Bhandari, founder of NIC Ice Creams, commented on the new association with Madison, stating, “Our partnership with Madison Media Ultra will facilitate further growth in our media and business footprint as we embark on our journey of expansion. This news is incredibly exciting, and we eagerly anticipate a collaborative process with the Madison team to create impactful and 'cool' work."
Jolene Fernandes Solanki, Chief Operating Officer of Madison Media Ultra, expressed pride in the partnership, saying, “We are delighted to be part of NIC Ice Cream's dynamic growth journey. My team and I eagerly anticipate collaborating with them to craft work that is 'honestly crafted'.
