BIBA’s #MakeMomsFeelSeen Shines Light on New Mothers’ Silent Struggles
BIBA’s Mother’s Day film by Enormous Brands spotlights new moms fading into the background—urging families to celebrate mothers alongside the newborns they nurture.
Prakhar
Shifting the Spotlight
BIBA and agency Enormous Brands have launched #MakeMomsFeelSeen, a poignant Mother’s Day campaign that redirects attention from the newborn to the mother, capturing her emotional journey from identity shift to self-sacrifice.
An Emotional Portrait
The film’s vignettes show new mothers juggling diapers, feeding schedules, and sleepless nights—while family and friends coo over the baby. Through close-up cinematography and a tender score, BIBA amplifies the mother’s unspoken needs, creating an emotional resonance rare in traditional family ads.
Call to Action: Acknowledgment and Support
BIBA invites viewers to honor mothers with simple acts—handwritten notes, shared chores, or a quiet “thank you.” The campaign runs across retail stores (with “Seen” badges for staff to hand to mothers) and digital channels, encouraging social posts with #MakeMomsFeelSeen.
Brand Alignment with Empathy
This heartfelt storytelling underscores BIBA’s long-standing commitment to celebrating women’s many roles. Coupled with a Mother’s Day apparel collection offering comfortable yet stylish wear, the campaign reinforces that acknowledgment and respect strengthen both families and brands.
Lasting Impact Through Authenticity
By weaving genuine insight into both the film and in-store activations, BIBA demonstrates that meaningful campaigns can be both commercially effective and socially compassionate—ensuring new mothers are seen, valued, and celebrated.
