Boat and Blinkit’s PSA Urges Real Gifts Over Social-Media Likes
Boat collaborates with Blinkit on a cheeky Mother’s Day PSA—encouraging real-world gestures and thoughtful gifts instead of perfunctory social-media
Prakhar
When Likes Can’t Replace Love
Boat and Blinkit’s joint Mother’s Day PSA playfully critiques the modern habit of offering digital likes over tangible appreciation. Their film shows a daughter spraying “cheers” emojis in her mom’s face via phone—only to have her mom gently swap it for a real Blinkit-delivered gift: Boat earbuds.
From Virtual to Tangible
The spot contrasts perfunctory double-taps with genuine moments: Surprise breakfast deliveries, a curated Boat accessories box, and handwritten notes. It underscores that thoughtful gifts—powered by Blinkit’s 10-minute delivery—carry far more weight than fleeting social validation.
Interactive In-App Nudge
Blinkit’s app features a Mother’s Day prompt: “Ditch the like—gift her delight.” Users can choose Boat bundles at special prices and send them in minutes, ensuring last-mile speed meets meaningful sentiment.
A Campaign That Clicks
By poking fun at social-media vanity, Boat and Blinkit remind audiences that a heartfelt gift trumps an emoji. The partnership marries Boat’s lifestyle tech with Blinkit’s logistics, proving that meaningful actions resonate long after notifications disappear.
