Khali Joins KRAFTON’s CookieRun India in New Campaign Launch

KRAFTON India has officially launched its latest mobile game, CookieRun India, in collaboration with Devsisters. Available now for download on both Android and iOS, the game brings an exciting twist to the casual runner genre. Tailored specifically for Indian audiences, CookieRun India features a host of localised elements that make it stand out from other games in the series. The characters are inspired by iconic Indian sweets such as Gulab Jamun and Kaju Katli Cookies, while the in-game map and pets like Tiny Tabla and Parrot Dada reflect the vibrant culture of India.

The game allows players to select a 'Cookie' character and race through various obstacles by jumping and sliding to collect points. The main objective is to overcome challenges and earn rewards as the character races forward. This simple yet addictive gameplay is designed to keep players entertained for hours. The launch campaign features a digital film starring wrestling icon Khali, who is seen surprising the town with his decision to start running. It is soon revealed that Khali is participating in CookieRun India, drawn to its fun gameplay and engaging challenges.

The campaign also introduces a catchy jingle, "Oh Cookie run run run", which has quickly become a signature of the game's energy. This jingle adds to the vibrant feel of the campaign, making it memorable and fun. Khali's involvement not only appeals to his fanbase but also adds an element of excitement and surprise, making the game even more relatable to its target audience. With Khali at the forefront of the campaign, KRAFTON India aims to create a buzz around the game and encourage players to dive into this exciting new world.

In addition to the unique gameplay, CookieRun India features exclusive in-game events that draw from Indian culture, allowing players to experience celebrations and festivals within the game itself. This localisation strategy ensures that the game connects deeply with Indian players, offering them a familiar yet entertaining experience.

KRAFTON India's focus on localising its games for Indian players continues to pay off, as the company expands its presence in the highly competitive mobile gaming market. With characters, pets, and events inspired by India, CookieRun India is poised to become a major hit among casual gamers. The simplicity of the gameplay, coupled with the engaging rewards system, ensures that players of all ages can enjoy the game.