Tag: GamingCampaign

Industry

Khali Joins KRAFTON’s CookieRun India in New Campaign Launch

Deepanjali Dec 11, 2024 0 35

KRAFTON India launches CookieRun India with Khali in a fun campaign. The game offers...

What makes you hit ‘skip’ on an ad?

Too long

Uninteresting content

Annoying voiceovers

Please select an option!

You already voted this poll before.

What makes you hit ‘skip’ on an ad?

Total Vote: 6

Too long

50 %

Uninteresting content

33.3 %

Annoying voiceovers

16.7 %

What do you think defines a great ad today?

Emotional storytelling

Bold humor

Visual creativity

Viral potential

Please select an option!

You already voted this poll before.

What do you think defines a great ad today?

Total Vote: 6

Emotional storytelling

16.7 %

Bold humor

66.7 %

Visual creativity

0 %

Viral potential

16.7 %

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 201

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Campaigns

DDB Mudra’s “Aaj Kya Karoge?” Puts Meta AI in India’s Creative Spotlight

DDB Mudra’s “Aaj Kya Karoge?” Puts Meta AI in India’s Creative...

Anureet Kaur Jun 13, 2025 0 37

DDB Mudra’s “Aaj Kya Karoge?” campaign introduces Meta AI as India’s new creative...

Inside Edge

YouTube Unveils AI‑Powered Peak Points for Smarter Ad Placement

YouTube Unveils AI‑Powered Peak Points for Smarter Ad Placement

Prakhar May 19, 2025 0 141

YouTube’s new Peak Points tool uses Google Gemini AI to identify high‑engagement...

Industry

The Media Giant Who Rethought Advertising: Dr. Bhaskar Das, A Legacy Gone Too Soon

The Media Giant Who Rethought Advertising: Dr. Bhaskar...

Prakhar Jan 15, 2025 0 350

Media stalwart Dr. Bhaskar Das, an icon in Indian media, revolutionized advertising...

Analysis

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Deepanjali Jan 1, 2025 0 121

Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 201

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...

Campaigns

DDB Mudra’s “Aaj Kya Karoge?” Puts Meta AI in India’s Creative Spotlight

DDB Mudra’s “Aaj Kya Karoge?” Puts Meta AI in India’s Creative...

Anureet Kaur Jun 13, 2025 0 37

DDB Mudra’s “Aaj Kya Karoge?” campaign introduces Meta AI as India’s new creative...

Inside Edge

YouTube Unveils AI‑Powered Peak Points for Smarter Ad Placement

YouTube Unveils AI‑Powered Peak Points for Smarter Ad Placement

Prakhar May 19, 2025 0 141

YouTube’s new Peak Points tool uses Google Gemini AI to identify high‑engagement...

Industry

The Media Giant Who Rethought Advertising: Dr. Bhaskar Das, A Legacy Gone Too Soon

The Media Giant Who Rethought Advertising: Dr. Bhaskar...

Prakhar Jan 15, 2025 0 350

Media stalwart Dr. Bhaskar Das, an icon in Indian media, revolutionized advertising...

Analysis

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Snapdeal Cuts Losses by 43% with Strong Growth in FY24

Deepanjali Jan 1, 2025 0 121

Snapdeal reduces losses by 43% in FY24 with increased revenue, strategic cost cuts,...

Analysis

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Zepto FY24 Revenue Doubles Amid Rising Ad Spend and Costs

Deepanjali Dec 14, 2024 0 201

Zepto doubled its revenue in FY24, reduced losses, and raised over $1.3 billion...