Sonam Kapoor Becomes Dior's New Brand Ambassador in India
Bollywood icon Sonam Kapoor joins Dior as brand ambassador, strengthening cultural connections between France and India. Her striking appearance at Paris Fashion Week sparks a media buzz.
Deepanjali
In an exciting new partnership, Sonam Kapoor, Bollywood’s very own fashion icon, has been unveiled as Dior's latest brand ambassador. This announcement highlights Dior's recognition of India as a thriving fashion market. The collaboration seamlessly blends French couture with Bollywood allure, celebrating a cultural fusion that dates back to the beginning of Dior’s journey.
The actress and producer is celebrated for her bold style choices and daring fashion statements, earning her the title "High Priestess of Fashion" in India. Now, as Dior’s ambassador, she will embody the audacious grace and femininity that define the brand. Dior, in an official release, praised Sonam for her distinctive elegance and stated that this partnership celebrates the deep cultural connection between India and Dior, a bond that has evolved and strengthened over time.
Sonam Kapoor made headlines with her striking presence at Paris Fashion Week in September, attending Dior’s Spring/Summer 2025 show. She stunned the audience in a Dior Cruise 2025 black outfit, creating a memorable modern gothic look. Her outfit featured a floral cross-stitch trench coat, a dramatic balloon-hem skirt, a Mandarin-collared corset shirt, and unique leather riding boots with multiple straps. The septum ring she sported completed the look, adding an edgy element that perfectly suited the occasion.
Sonam’s presence at the Dior show captured the media's attention, generating a media impact valued at $2.7 million, according to Launchmetrics. Dior itself led Paris Fashion Week with a total media value of $82.7 million, showcasing the brand’s global influence. The spotlight on Sonam has further bolstered Dior’s visibility in South Asia and beyond.
As an ambassador, Sonam Kapoor joins an elite lineup alongside BLACKPINK’s Jisoo, NewJeans' Haerin, and BTS’s Jimin. This partnership positions Sonam within a global network of influential figures, each symbolizing Dior’s commitment to cultural diversity and innovation. Together, these personalities bridge Eastern and Western fashion worlds, underscoring Dior's global reach and inclusive ethos.
This collaboration between Bollywood and high-fashion brings a unique blend of heritage and modernity. For Dior, India represents a vibrant and expanding market, and Sonam Kapoor stands as the perfect icon to represent the brand’s values of elegance, confidence, and cultural connection.
