Kay Beauty, launched by Katrina Kaif, debuts in the UAE

Katrina Kaif is extending her beauty empire to the UAE with the launch of Kay Beauty, India's renowned celebrity makeup brand, now accessible at Nysaa. Developed in collaboration with Nykaa, India's leading beauty and fashion hub, Kay Beauty has swiftly ascended as one of the nation's premier celebrity beauty brands.

At its core, Kay Beauty aims to provide high-performance products that seamlessly blend glamour with skincare, promoting beauty without compromise. The brand offers a comprehensive range of beauty products spanning across lips, eyes, face, and nails. Its premium quality formulations coupled with innovative packaging define its stature in the beauty industry.

With the guiding philosophy of #ItsKayToBeYou, Katrina Kaif assures consumers a personalized experience with Kay Beauty. The brand fosters a safe environment, encouraging individuals to embrace their true selves while fostering a culture of acceptance, self-love, and empowerment. In just over four years, Kay Beauty has achieved remarkable success, boasting a gross margin value of Rs 1.5 billion.

Embraced across India, from bustling metropolises to Tier 2 & 3 markets, Kay Beauty caters to makeup enthusiasts from diverse backgrounds. The brand has established a robust presence both online and offline, with products flying off shelves in over 300 stores and online orders servicing over 1,600 cities pan India.

Katrina Kaif expresses her delight regarding the UAE launch, emphasizing her vision to globalize Kay Beauty and offer customers firsthand experience with the products. The brand's entry into the GCC market, facilitated by an omnichannel retail approach, strategically targets a region passionate about beauty and Indian cinema.

Adwaita Nayar, co-founder of Nykaa and CEO of Nykaa Fashion, shares her enthusiasm for Kay Beauty's GCC debut, highlighting its innovative and inclusive product offerings that resonate deeply with Indian consumers.

With a diverse range of makeup essentials, Kay Beauty launches with over 60+ SKUs for lips and face, and around 30+ SKUs for nails and eyes, catering to every makeup enthusiast's needs. From finding the perfect foundation shade to experimenting with vibrant eyeshadows and lipsticks, Kay Beauty's collection stays ahead of beauty trends while celebrating individuality.

Kay Beauty's cruelty-free, high-performance products celebrate diversity, with formulations and shades suitable for all skin tones. It's time to embrace your unique beauty and join the Kay Beauty revolution. Discover the collection at Nysaa.