Myntra's 'Trend IRL': Kiara Advani flaunts women's ethnic, western wear

Myntra, a prominent destination for fashion, beauty, and lifestyle products, has recently launched its latest brand campaign, ‘Trend IRL (In Real Life)’, featuring the acclaimed Indian actress Kiara Advani.

This campaign serves as a tribute to individuals who are true trendsetters in their everyday lives. These are the people whose fashion choices, sourced from Myntra, not only inspire those around them but also enable them to embody the essence of trending in real life. Through this initiative, Myntra solidifies its position as the ultimate destination for staying updated with the latest trends in fashion.

As an integral part of this campaign, Kiara Advani stars in two captivating films, each highlighting the extensive range of trends available on Myntra across women’s ethnic and western wear categories.

Over the years, Myntra has continually enhanced its platform to cater to the needs of fashion-forward consumers. One such initiative is Myntra’s TrendNxt, which aims to revolutionize the way customers engage with fashion trends. This feature offers several exciting in-app experiences, including editorials, listicles, and featured trends, enhancing the overall trend discovery process.

With a dedicated bottom navigation feature leading users to the TrendNxt landing page, Myntra ensures a personalized experience for its users. The platform refreshes its collection of trends every week, boasting a catalog of over 50,000 trending styles, thus enabling customers to stay at the forefront of fashion effortlessly.

Kiara Advani’s ongoing association with Myntra as its brand ambassador is a testament to her embodiment of the brand's ethos and her status as a fashion trendsetter. Her impeccable fashion sense serves as a source of inspiration for many, aligning perfectly with the campaign's core message of empowering individuals to express their style authentically in real life.

The ‘Trend IRL’ campaign showcases a series of films spotlighting various trends, ranging from ruffle dresses to corpcore in western wear, and from ready-to-wear sarees to summer sharara sets in ethnic wear. Through this, Myntra reiterates its position as a leader in setting trends within the fashion industry.

This campaign is a celebration of those individuals who inspire and influence others through their unique and on-trend fashion choices. It emphasizes the democratization of fashion by Myntra, where new trends are introduced regularly to elevate the nation's fashion quotient.

Kiara Advani's portrayal in the campaign's ad films adds a playful twist to the narrative, placing fashion at the forefront of everyday scenarios, from casual coffee shop encounters to elevator escapades. Her stylish attire, whether in western or ethnic wear, captivates those around her, igniting curiosity and inspiring others to explore the latest trends available on Myntra.

Through Kiara's interactions with individuals in these films, Myntra highlights the transformative power of fashion and the impact it can have on people's lives. As these individuals evolve their style choices, Myntra's ‘Trend IRL’ campaign comes to life, showcasing the influence of real-life trendsetters and the abundance of fresh trends waiting to be discovered on the TrendNxt page.

In essence, Myntra's 'Trend IRL' campaign encapsulates the brand's commitment to facilitating a seamless and enjoyable fashion experience for its customers, while also encouraging individuals to express their unique style confidently in their everyday lives.