Kay Beauty by Katrina Kaif sponsors UP Warriorz for WPL Season 2

In anticipation of the second season of the Women's Premier League (WPL), the UP Warriorz, owned by Capri Sports, have unveiled a significant partnership with Kay Beauty, a cosmetics brand founded by Katrina Kaif in collaboration with Nykaa. The collaboration will be visually represented with the prominent placement of the Kay Beauty logo on the front of the UP Warriorz team jersey. Both entities share a common commitment to women empowerment, health, and fitness, aiming to instill confidence in women across India.

The collaboration emphasizes the UP Warriorz as trailblazers in promoting women's participation in sports, aligning with Kay Beauty's inclusive vision for its makeup line, catering to all age groups, genders, and skin tones. The focus extends beyond mere sponsorship, with a shared goal of spotlighting initiatives that empower women through sports, contributing to the growth of the Indian sporting ecosystem.

As the UP Warriorz, who secured the third position in the inaugural WPL season in 2023, gear up for their second year campaign, led by captain Alyssa Healy, the collaboration will debut on February 24th against the Royal Challengers Bangalore at the M Chinnaswamy Stadium.

Jinisha Sharma, Director at Capri Sports, expressed enthusiasm for the alliance, emphasizing the fusion of shared values. The collaboration aims not only to elevate women's participation in sports but also to create an environment where every athlete feels empowered to embrace their unique strengths.

Katrina Kaif, Co-Founder of Kay Beauty, conveyed her excitement about joining forces with the UP Warriorz, highlighting the team's energy, ambition, and drive. She emphasized the importance of sports at the highest level as a powerful platform to push conversations around women empowerment. The collaboration is anticipated to have a profound and lasting influence on championing a new era for women in sports, grounded in inclusivity and resilience.