KFC's Tower Burger exceeds TV height limits, posing broadcasting challenges

KFC has unveiled an innovative advertising campaign to showcase its Tower Burger, featuring a video spot with a humorous twist. The ad begins by warning viewers that the Tower Burger is too tall for traditional television screens, emphasizing its towering nature. A close-up shot highlights the burger's components, including a hash brown, cheese, and chicken. The camera then cleverly pans vertically to accommodate the entire height of the burger.

Taking a playful approach to media placement, the campaign adapts to different formats, rotating the Tower Burger by 90° for horizontal screens and adjusting billboards for vertical posters. Phoebe Syms, the brand manager at KFC, describes the campaign as a creative solution to highlight the uniqueness of the Tower Burger. The brand went beyond traditional advertising methods to showcase the vertically gifted burger, featuring out-of-home special builds and eye-catching horizontal ads.

On social media, the campaign extends its reach by giving a makeover to 'regular towers,' playfully transforming iconic structures like the Blackpool Tower. KFC aims to underscore Tower Burger's superiority in a fun and attention-grabbing manner, proving that it stands head, shoulders, and hash browns above the competition. Overall, the campaign reflects KFC's commitment to creativity and innovation in promoting its distinctive menu offerings.