ZEE & Birla Opus Paints Launch Advanced Content Integration Across Network

ZEE & Birla Opus Paints Launch Advanced Content Integration Across Network

Zee Entertainment has announced an essential partnership with birla opus paints, marking one of the maximum significant offers inside the indian media and advertising and marketing area this yr. Birla opus paints, a dynamic new entrant in the paints enterprise, has been strategically centered on constructing a strong brand presence across diverse markets. Zee community, with its good sized reach across india and globally, has validated to be the perfect avenue for the brand to interact with its target market, says the amusement community.

Birla opus paints has come on board because the co-name sponsor for zee's flagship singing fact display, sa re ga ma pa throughout hindi, telugu and as a co-powered sponsor in tamil – further increasing its footprint throughout multiple regions. The collaboration goes past traditional sponsorships, as zee’s income and logo integration groups have devised a completely unique and creative set of logo placements inside sa re ga ma pa. In keeping with the opus emblem's creative ethos, zee has completed a unique network-extensive innovation which cuts throughout both gecs and film channels, making sure that the logo’s presence is impactful and extensively identified.

Ashish sehgal, leader growth officer - digital & broadcast sales, zeel, shared his exhilaration approximately the partnership: "partnering with birla opus paints, one of the most expected new entrants in the market, has been an exquisite possibility. With birla opus paints becoming a member of us because the co-title sponsor on sa re ga ma pa throughout hindi and local markets, we are amplifying their brand visibility with our tasks. We’ve pushed the limits of creativity with a completely unique innovation, integrating their mascot into our content across a couple of languages, making sure that the emblem’s presence isn't only visible, but unforgettable. We look ahead to taking part with them within the future as well and desire the logo rises and shines.”

Kartik mahadev, leader advertising officer, zee entertainment, emphasissed the strength of content material in using logo narratives: "at zee, we consider that content has the ability to create meaningful connections among manufacturers and their consumers. Our partnership with birla opus paints is a testomony to this belief. Sa re ga ma pa connects cultures thru the power of track with its presence across 8 language markets. Through seamlessly incorporating engaging touchpoints on our iconic singing truth show, we’ve crafted a richer brand enjoy for birla opus across markets. We’re excited to collaborate with a brand that stocks our imaginative and prescient for innovation and storytelling."

Inderpreet singh, leader marketing officer, birla opus paints, spoke on the strategic importance of this partnership. "birla opus paints wants to upload beauty & coloration to life of each indian. Zee community, with its unequalled attain and content material innovation, is a really perfect companion to create significant connections with our clients.”

Speaking on the collaboration, shekhar banerjee, chief purchaser officer & workplace head - west, north & east, wavemaker india stated, “at wavemaker, our commitment is to forge exclusive brand stories for birla opus paints and we've got crafted something genuinely unique in partnership with zee network. We thank zee network for breaking a few nicely-set up norms of television to create a partnership that provides beyond preferred sponsorship and additionally leverages their diverse portfolio of channels. This collaboration is the result of dynamic innovative synergy, meticulously designed to be impactful and resonate deeply with our target market, making sure birla opus achieves the visibility and impact."