Karan Johar Blocks SRK, Kiara in Myntra's EORS Campaign
Karan Johar humorously stops SRK and Kiara Advani in Myntra's EORS ads, highlighting premium fashion's accessibility during the sale. Campaign celebrates inclusivity and style.
Sumit Rawat
In Myntra's latest campaign for the 20th edition of the End of Reason Sale (EORS), Karan Johar is depicted as attempting to dissuade Shah Rukh Khan (SRK) and Kiara Advani from participating in the promotion. This storyline is part of the ad campaign's creative narrative. Karan Johar's character, portrayed with exaggerated reactions and complaints, expresses concern that making premium fashion accessible to a broader audience might dilute his unique luxury fashion appeal. This humorous approach contrasts with SRK and Kiara's genuine excitement about the sale, highlighting the campaign's theme of democratizing premium fashion.
The ads aim to entertain and engage viewers by playfully challenging elitist notions about fashion. The campaign emphasizes that international brands and premium fashion should be accessible to everyone, aligning with Myntra's efforts to make trendy and high-end fashion available at lower prices during the EORS. The creative concept uses the star power of SRK, Karan Johar, and Kiara Advani to deliver this message in an entertaining and impactful way, celebrating the inclusivity and accessibility of fashion.
