CaratLane launches new campaign featuring Nancy Tyagi
The campaign, conceptualized by BBH India, brings fresh and innovative ideas to life, showcasing their creative expertise and unique approach to advertising
Sumit Rawat
CaratLane has unveiled its latest campaign, #WearYourWins, aiming to empower women by encouraging them to celebrate and reward every win, whether big or small, professional or personal.
The campaign features acclaimed content creator and designer Nancy Tyagi, who recently made headlines by walking the red carpet at the Cannes Film Festival in an elaborate, self-stitched gown paired with stunning CaratLane jewelry. To epitomize this campaign, CaratLane has also launched its new collection, PEAK.
Speaking about the launch, Jennifer Pandya, VP of Marketing at CaratLane, said, “Enabling our customers to express themselves is our brand’s purpose. While most women are quick to appreciate their loved ones and their achievements, they are hesitant to acknowledge their own wins, whether personal or professional. According to a study we conducted with Quantum, only 3 out of 10 women celebrate their wins. As a brand that champions expressions, we wanted to urge women to stop undermining their wins and instead acknowledge and reward themselves. We see this as a cultural movement rather than just a campaign.”
Conceptualized and conceived by BBH India, Parikshit Bhattacharya, Chief Creative Officer of BBH India, added, “Research has confirmed some disheartening facts. Women often discount their own efforts, fail to acknowledge their achievements, and don’t celebrate their wins enough. CaratLane is a trailblazing brand in the way it conducts its business and in what it enables through its many innovations. It is only fitting that it is the first jewelry brand to inspire women to celebrate their victories through Wear Your Wins. The initiative includes a film, social interventions, and various other executions to inspire women to adorn their wins with jewelry, like dazzling tattoos, as reminders of achievements that are important to them.”
CaratLane’s #WearYourWins campaign is set to inspire and create a lasting impact, urging women to take pride in and celebrate their accomplishments.
