Nescafé Sunrise’s New Campaign Celebrates the Unsung Heroes: Coffee Farmers

Nescafé Sunrise has launched a heartwarming campaign that shines a spotlight on the dedication and hard work of coffee farmers. These farmers, the unsung heroes behind every aromatic cup of coffee, are finally getting the recognition they deserve. The campaign is a tribute to their love and commitment to cultivating high-quality coffee beans, a labor of passion that ensures consumers enjoy only the best.

The new campaign also underscores the vital relationship between Nescafé and its collaboration with Nestlé agronomists, who work hand-in-hand with coffee farmers as part of the Nescafé Plan. This long-standing initiative supports sustainable farming practices and helps improve the livelihoods of coffee growers.

Sunayan Mitra, Director of Coffee and Beverages Business at Nestlé India, expressed deep appreciation for the farmers’ contributions. “Behind every delightful cup of Nescafé, there are coffee farmers whose hard work and dedication give our coffee its exceptional taste. We pay tribute to these remarkable farmers by sharing their stories on our jars and through this beautiful campaign crafted with love by our teams at Nestlé and Dentsu Creative Webchutney,” Mitra shared.

Mitra emphasized the farmers’ critical role, adding, “The coffee farmers are the backbone of our Nescafé Plan. They have helped us gain immense consumer love and trust for our brands by upholding the safety and quality of our products. This campaign is a homage to their perseverance and dedication, and I hope that it will be appreciated by our consumers.”

The campaign film, set in the lush green coffee plantations of Coorg, captures the breathtaking beauty of the landscape while celebrating the grit and determination of the coffee farmers. It also highlights the collaborative work between Nestlé India and these farmers, showcasing how their efforts contribute to the rich flavor and aroma of every cup of Nescafé Sunrise.

Vidya Sankar, Senior Vice President at Dentsu Creative, elaborated on the inspiration behind the campaign. “This campaign is centered on the hard work of coffee farmers and the close collaboration between Nestlé India and the farming community. It also shines a light on the farmers' invaluable contributions to society and their impact on the consumer experience of enjoying a delicious cup of Nescafé Sunrise,” Sankar said. She added that the campaign is a beautiful ode to the farmers who are the true “backbone of the coffee industry.”

By sharing the stories of coffee farmers and showcasing their dedication, Nescafé Sunrise hopes to foster a deeper appreciation among consumers. The brand’s efforts aim to connect the dots between the farmer’s fields and the coffee that brightens mornings across the country. This campaign not only celebrates the passion and resilience of farmers but also highlights the critical importance of sustainable practices, ensuring that future generations can continue to enjoy high-quality coffee.

As the aroma of Nescafé Sunrise continues to fill homes, this campaign invites everyone to pause and remember the heroes who make every cup possible. It’s a reminder of the love and labor that go into each sip, a story worth savoring.