ITC’s Strategic Move: Acquiring Mother Sparsh to Expand Babycare Portfolio
ITC announces acquisition of Mother Sparsh, strengthening its baby‑care footprint with digital‑native D2C brand, targeting premium, eco‑friendly personal care market segments.
Prakhar
ITC’s foray into the premium baby‑care segment took a decisive leap with its announcement to acquire Mother Sparsh, a digitally native D2C brand renowned for eco‑friendly, mama‑and‑baby personal care essentials. This strategic move adds momentum to ITC’s mission to build a strong presence across fast‑growing niche markets.
Why Mother Sparsh?
Founded on the principles of gentle formulations and sustainable sourcing, Mother Sparsh gained rapid traction among young parents seeking toxin‑free, bamboo‑based diapers, biodegradable wipes, and plant‑powered skincare. Its online‑first model, robust social media community, and subscription‑based customer retention have made it the poster child for digital brand success—qualities that perfectly complement ITC’s distribution reach and R&D capabilities.
Enhancing ITC’s Portfolio
For ITC, the acquisition expands its personal care and FMCG portfolio beyond staples into the high‑margin baby‑care arena. By combining Mother Sparsh’s agile innovation with ITC’s deep manufacturing expertise and retail network, the companies aim to accelerate product development, launch new variants, scale premium SKUS, and enter key brick‑and‑mortar channels.
Integration and Growth Plans
Post‑acquisition, ITC plans to invest in Mother Sparsh’s Chennai‑based production facility, upgrading capacity and integrating advanced manufacturing processes. The brand’s digital infrastructure will remain intact, but with ITC’s backing, marketing budgets will swell, enabling influencer partnerships, targeted geo‑fenced ads around maternity centres, and expanded presence on leading e‑commerce platforms.
Market Impact
The baby‑care market in India is projected to grow by over 15% annually. ITC’s strategic move positions it to capture a significant share of the premium segment, countering incumbents with a strong combination of innovation, sustainability, and trust. For Mother Sparsh, it unlocks faster scale, deeper R&D, and an accelerated path to international expansion.
Final Thoughts
ITC’s acquisition of Mother Sparsh signals a powerful synergy: a nimble, digital‑first brand meets a legacy conglomerate’s resources and distribution might. Together, they aim to nurture the next generation with best‑in‑class care, proving that even in traditional industries, digital disruptors and established players can build lasting, growth‑driven partnerships.
