Zomato Board Approves ‘Eternal’ as New Company Name: A Fresh Chapter for the Food-Tech Giant

Zomato Board Approves ‘Eternal’ as New Company Name: A Fresh Chapter for the Food-Tech Giant

In a significant rebranding move, Zomato’s board has approved ‘Eternal’ as the new company name, signalling a fresh chapter for the food-tech giant. The change, which also includes a new stock ticker, reflects the company’s evolution from a food delivery platform to a more diversified, future-ready organization.

With its new identity, Zomato—soon to be Eternal—aims to solidify its position as a leader in the tech-driven food and lifestyle space, while continuing to innovate and expand its offerings.

A New Identity for a New Era

The decision to rebrand as ‘Eternal’ is more than just a name change—it’s a reflection of the company’s vision for the future. The name symbolizes longevity, innovation, and a commitment to creating lasting value for its customers, partners, and stakeholders.

The rebranding also aligns with Zomato’s recent efforts to diversify its portfolio, including ventures into grocery delivery, dining-out experiences, and cloud kitchens. The new name and identity are designed to encompass these diverse offerings under one cohesive brand.

Why It Works

The rebranding is a strategic move to position Zomato as a forward-thinking, innovative company that’s ready to take on the challenges of the future. By adopting a new name and identity, the company signals its commitment to growth, adaptability, and long-term success.

The name ‘Eternal’ also carries a sense of timelessness and reliability, qualities that resonate with consumers and investors alike. It’s a reminder that while the company may be evolving, its core values and commitment to excellence remain unchanged.

The Bigger Picture

This rebranding is a reflection of Zomato’s ambition to become more than just a food delivery platform. By diversifying its offerings and embracing a new identity, the company is positioning itself as a tech-driven lifestyle brand that’s deeply integrated into the daily lives of its customers.

The change also highlights the growing trend of companies rebranding to reflect their evolving business models and long-term visions. In a rapidly changing market, staying relevant requires more than just innovation—it requires a strong, cohesive brand identity.

Conclusion

Zomato’s transition to ‘Eternal’ marks the beginning of a new chapter for the food-tech giant. With its new name and identity, the company is poised to continue its journey of innovation and growth, while staying true to its mission of delivering exceptional experiences to its customers.

So, whether you’re ordering food, exploring new dining options, or stocking up on groceries, get ready to experience the future with Eternal. Because some things are meant to last forever.