iSelect Guaranteed Future Plus: Empowering Dreams Through Financial Security

Canara HSBC Life Insurance has recently introduced its latest digital offering, "iSelect Guaranteed Future Plus," and has launched a campaign to showcase its features.

The company describes the plan as a non-linked non-participating individual savings life insurance plan designed to cater to various financial needs, ensuring a secure future for loved ones. The campaign aims to depict emotional narratives through different life situations.

Rishi Mathur, Chief Distribution Officer – Alternate Channels and Chief Strategy Officer at Canara HSBC Life Insurance, expresses that the campaign endeavors to portray diverse life scenarios, highlighting the significance of having a financial plan to fulfill one's larger promises and aspirations. He emphasizes the importance of iSelect Guaranteed Future Plus, the latest non-par product, which offers superior guaranteed returns and serves as a well-structured financial tool providing assured returns and income while safeguarding customers' financial well-being. The core insight revolves around the necessity of having a plan that prepares individuals to meet their family's major commitments and navigate life's challenges.

The campaign features three compelling videos showcasing different life stories and narrations involving an elderly couple, a father-daughter duo, and a young couple. These narratives aim to resonate with viewers by illustrating how smart investment choices in iSelect Guaranteed Future Plus can not only secure their financial future but also enable the realization of dreams and responsibilities. Infused with humor, the stories underscore how the product, when utilized timely, can catalyze for customers to pursue their dreams and passions. The campaign offers insights into the importance of making prudent investments for future planning, underlining the brand's commitment to being a trusted partner in individuals' financial journeys.

With a steadfast dedication to providing financial solutions that align with the evolving needs of its customers, Canara HSBC Life Insurance remains at the forefront of innovation in the insurance industry.