Unveiling Snakk: Kiara Advani's Mystery Bake Sparks Gen Z Frenzy

Priyagold has launched an exciting campaign to pique the interest of Gen Z with their new Snakker biscuit range. The brand cleverly introduced the term ‘Snakk’ to resonate with the youth, aiming to establish Snakker biscuits as the go-to snack. Featuring brand ambassador Kiara Advani in the promotional video adds to its appeal, leveraging her popularity and active social media presence to connect with the younger audience.

The video, shared on Kiara Advani's social media platform, showcases her baking a cake with mysterious ingredients, sparking curiosity among viewers to guess her favorite snack. Finally, the big reveal of the Snakker biscuit launch by Kiara creates anticipation and excitement.

To further boost the campaign's reach, Priyagold collaborated with relatable comedy influencers, injecting humor and wit into the narrative to deepen engagement with the audience.

Mannas Agarwwal, Director of Priyagold, emphasized the campaign's focus on appealing to Gen Z by introducing the term “Snakk” for Snakker Biscuit, which holds dual meanings – a snack to satisfy hunger and someone attractive or appealing. Acknowledging the significance of targeting the younger demographic, Agarwwal highlights the importance of creating ad campaigns that resonate with this growing consumer segment.