IVAS Introduces 'Ghar Dhadakne Do' Featuring Top Bollywood Stars

IVAS Homes has launched the 'Ghar Dhadakne Do' campaign, featuring Shilpa Shetty and Genelia Deshmukh. This initiative emphasizes the deep connection homemakers have with their homes, highlighting how these spaces provide comfort and companionship.

Infra.Market, a leading construction materials company in India, proudly introduces the Ghar Dhadakne Do campaign through its direct-to-consumer brand, IVAS. This campaign celebrates the vital role homes play in our lives, portraying them as living entities that need care and attention just like family members. IVAS stresses that homemakers spend significant time at home, cherishing every corner as a source of comfort and friendship. The campaign encourages the beautification and improvement of homes, reflecting the emotional bonds people have with their living spaces. By providing a wide range of home renovation products, IVAS empowers homemakers to create homes that exude comfort, beauty, and functionality, affirming that a well-loved home reciprocates that affection.

Partnering with actresses Shilpa Shetty Kundra and Genelia Deshmukh, the campaign aims to instill this sentiment in every homemaker, emphasizing the importance of treating homes as integral family members. 

Infra.Market's co-founder, Aaditya Sharda, articulates the campaign's core message, stating, "A home is more than just a physical space; it's a reflection of one's identity. Our campaign highlights the emotional connections people have with their homes and showcases IVAS as a trusted partner in creating their dream abode."

Shilpa Shetty Kundra shared her enthusiasm for the campaign, saying, "Creating a home is a personal journey. As someone who takes pride in my home, I understand the value of a well-designed space. IVAS offers a perfect blend of style and functionality, helping homemakers craft their dream homes. Let's celebrate our love for our homes together."

Genelia Deshmukh added, "A home represents one's dreams and aspirations. IVAS recognizes the desires and challenges of young homemakers, providing innovative products that make transforming homes an enjoyable and rewarding experience. A happy home reflects in one's personality."

The campaign, designed by the global creative agency BBH within the Publicis Group, underscores the significant role a home plays in a homemaker's life. It captures the essence of nurturing and caring for our homes, acknowledging their true importance in our lives. IVAS revolutionizes the home building and renovation sector by offering a comprehensive range of stylish products, including tiles, bath fittings, sanitary ware, fans, lighting, appliances, modular kitchens, wardrobes, and designer hardware, all under one brand.