Insuretech firm Probus Insurance Broker signs Hrithik Roshan as the Brand Ambassador

Bollywood superstar Hrithik Roshan has signed with Probus Insurance Broker Pvt. Ltd, an insuretech company, as its brand ambassador. Probus is backed by BlueOrchard Impact Investment managers, a top global management firm based in Switzerland.

A TV commercial that spans many digital platforms will serve as the centrepiece of an integrated communication campaign starring Hrithik Roshan. With this collaboration, Probus hopes to advance the brand story of #AapkaSaathiAapkaSaarthi, which shows Probus Advisors (POSPs) as being strong, trusted members of the Probus ecosystem, supported by industry-leading technology, expertise, and best-in-class customer support.

Rakesh Goyal, Director of Probus, commented on the partnership, saying, "We're excited to partner with Hrithik as our brand ambassador as he exudes and resonates with the brand's ethos of intelligence and dynamism. With his popularity among the masses and the youth, his appeal remains unrivalled. This association will assist us in reaching consumers/end users across age groups, and enable us to instil trust and educate them on the importance of choosing the right insurance partner. We are excited about the opportunities that our collaboration will provide.”

"Hrithik Roshan is admired by fans for his versatility, which is seen in his performances in a variety of roles. Additionally, given that Probus is a one-stop shop for all insurance requirements, his personality fits with our brand attitude. In the months ahead, we'll unveil our new advertising campaign with Hrithik. "He continues.

Hrithik Roshan comments on the association and says, "I'm happy to associate with Probus. The process of getting the right insurance can become overwhelming for the layman, it is with the right advice and support that our needs can be met, leaving a person feeling safe. Probus provides seamless and effective end-to-end solutions to its customers, something that is required for people of all age groups. The brand has a philosophy of simplifying the insurance needs of people, backed with the required infrastructure and support, it is this approach that connected with me."

Probus aims to register 10 million insurance customers over the course of the next three years as part of its expansion goals, which include increasing its presence in Tier 2 and Tier 3 markets. Probus hopes to expand its reach and reach every Indian household with the coming on board of Hrithik Roshan as the brand ambassador in order to raise awareness of the value of insurance for the various uncertainties one may encounter on a daily basis, including one's personal life, home & business insurance, as well as other various assets.