Cetaphil signed Kareena Kapoor Khan as the first brand ambassador for their baby portfolio

Bollywood actor Kareena Kapoor Khan has been appointed as the first brand ambassador for Cetaphil, the product brand of Galderma. According to the company's press release, Kareena will feature in Cetaphil Baby's advertising campaign and will endorse the company's baby care products across all digital platforms.

Nimit Sanghvi, ad-interim managing director and director of finance for South Asia at Galderma India Pvt. Ltd., stated that since Cetaphil's founding 75 years ago, the company has been committed to solving skin conditions for both adults and children that are supported by skin science. " Khan perfectly resonates with our brand’s vision and a lot of our consumer moms for her conscious and acumen nature. We welcome her to the Cetaphil family and we together, hope to continue building our baby portfolio with a wide range of products infused with natural ingredients, ‘Parenting Ki Nayi Parampara’ iterates that skincare is not just a necessity but also a designated time for mothers to bond with their new-borns," he added.

In the first television ad for Cetaphil Baby, titled "Parenting Ki Nayi Parampara," Khan will discuss how moms desire the best for their children. The commercial follows a mother as she protects her baby by using the finest and safest products available. A 360-degree marketing strategy will be used to utilise the new campaign across numerous touchpoints, including television, digital, and activations.

Kareena added, "I'm delighted to have partnered with a brand which shares the same thought process as mine. When it comes to my sons' skincare regime, I'm very conscious about the products I use. In terms of skincare products, Cetaphil has always been my go-to brand, and with our partnership, I look forward to sharing all the mothers out there about my experiences.

In order to take care of your newborn's delicate skin, a proper skincare regimen is essential. Through this campaign, she said, "I hope we can transform that into not just another product on your to-do list for the baby, but also into a special and designated time shared between you and the baby in their growing years."