Kareena Kapoor Khan Joins Pluckk as Investor and Brand Ambassador

Renowned Bollywood actress Kareena Kapoor Khan has taken on the roles of investor and brand ambassador for Pluckk, a prominent player in the fresh fruit and vegetable industry. The company has made waves with its comprehensive product line consisting of over 400 items spanning more than 15 categories. Notable offerings include essentials, exotics, hydroponics, and cuts and mixes. Pluckk has also introduced unique and convenient DIY meal kits that are meticulously crafted within certified food-tech facilities. These meal kits cater to a range of tastes and preferences.

Pluckk's commitment to quality and innovation is evident through its introduction of ozone-washed products, ensuring a fresh and safe experience for its consumers. The company has also embraced the concept of traceability, enhancing transparency in the supply chain. This dedication to excellence has earned Pluckk a distinct position in the market.

Having garnered seed funding from Exponential Ventures, Pluckk has successfully established its footprint in major Indian cities such as Mumbai, Delhi, Bengaluru, and Pune. The company's growth trajectory is poised for further expansion in the upcoming quarters, solidifying its presence across the nation.

Pluckk's reach has been extended through collaborations with prominent online marketplaces and the availability of its products through Android and iOS apps. Platforms such as Amazon, Swiggy, Dunzo, Zepto, and Reliance Signature Stores offer consumers easy access to Pluckk's diverse range of offerings.

In the previous quarter alone, Pluckk achieved a significant milestone by selling over 1 million products. Noteworthy products such as DIY zoodles and cauliflower rice have been embraced by consumers seeking convenience and nutrition. The company's dedication to staying attuned to market trends is reflected in its 'trends section,' catering to evolving consumer preferences.

Beyond its business success, Pluckk places paramount importance on environmental responsibility. Notably, the brand has earned the distinction of being India's first certified plastics-neutral fruit and vegetable brand. This commitment aligns with growing consumer concerns about sustainability and the environment.

Kareena Kapoor Khan, the celebrated actress, expressed her enthusiasm for the partnership with Pluckk. As an investor and brand ambassador, she lauds Pluckk's dedication to providing consumers with safe and high-quality fruits and vegetables. Kapoor Khan, a mother herself, recognizes the significance of food quality in ensuring the well-being of families. Her association with Pluckk underscores her commitment to promoting healthier eating choices among Indian consumers.

In conclusion, Kareena Kapoor Khan's endorsement and investment in Pluckk mark a significant step forward for both the actress and the company. Pluckk's innovative products, commitment to quality, and environmental consciousness position it as a prominent player in the competitive fresh produce market, catering to the evolving needs of Indian consumers.