magicpin Launches 15-Minute Food Delivery Service, magicNow

Get ready for even faster food deliveries! magicpin, the platform that helps you discover local gems and exciting deals, has just launched a new service called magicNow. This service is all about delivering delicious food to your doorstep in a flash – we're talking 15 minutes or less!

But here's the twist: magicpin is taking a different approach compared to other quick commerce players. Instead of relying on dark stores – those warehouses filled with pre-prepared food – magicNow will deliver directly from your favorite restaurants and brands. This means you'll get to enjoy food that's freshly prepared, just the way the restaurant intended.

magicpin is confident that this direct-from-source model will ensure the freshness and authenticity of every meal. After all, who doesn't love that just-cooked taste?

To make this speedy delivery possible, magicNow is leveraging magicpin's own logistics network, called Velocity. This network connects with a variety of delivery partners, allowing for efficient and reliable deliveries.

So, what kind of culinary delights can you expect from magicNow? The list is impressive! You can order from popular brands like Chaayos, Faasos, Wendy's, Burger King, McDonald's, Taco Bell, and Barista, as well as a wide range of local restaurants.

magicpin has already conducted a successful pilot program for magicNow in Delhi-NCR and Bangalore, delivering approximately 75,000 meals in just four weeks.

"Our mission with magicNow is to only deliver fresh food prepared by the restaurants and not operate via any dark stores, hence to maintain freshness and cuisine integrity, service is dedicated only to food delivery and will operate only within a 1.5km-2km radius of the consumer for 15 minutes quick delivery," said Anshoo Sharma, co-founder and CEO of magicpin.

With magicNow, magicpin is set to shake up the food delivery landscape, offering a unique and customer-centric approach that prioritizes quality and speed.