boAt Showcases LDAC Technology in Campaign Featuring Iconic Artists

boAt, a leading brand in audio and wearables, has unveiled a marketing campaign focusing on LDAC (Lossless Digital Audio Codec) technology. The campaign promotes two cutting-edge products, Nirvana Ion ANC Pro and Airdopes 800 HiDef, both engineered to deliver superior audio quality for music lovers.

The LDAC technology ensures high-resolution sound over Bluetooth, offering detailed and immersive audio experiences.

To illustrate the power of LDAC, boAt’s campaign features a stellar lineup of artists, including:

• Yung Raja, a Tamil-English rapper showcasing LDAC's clarity across diverse music genres.
• Sez on the Beat, a renowned producer in India's hip-hop scene, highlighting how LDAC captures intricate sound details.
• Shilpa Rao, a versatile vocalist blending traditional and contemporary music, demonstrating LDAC's precision.
• Indian Ocean, a fusion band, showcasing how LDAC enhances their unique soundscapes.

A boAt spokesperson stated, “This collaboration with iconic artists reaffirms our dedication to combining artistic authenticity with technological innovation. Our aim is to inspire listeners to experience music as it’s meant to be—precise, powerful, and immersive.”

boAt’s new products also feature modern aesthetics:

• Airdopes 800 HiDef, available in Graphite Grey and Sterling Silver, ensures superior audio quality in a sleek design.
• Nirvana Ion ANC Pro, offering noise-cancelling technology, comes in Blazing Comet, Northern Lights, and Rose Quartz.

Both products are competitively priced at Rs 2,299 and Rs 2,499, respectively, and are available on boAt-lifestyle.com, Flipkart, Amazon, Myntra, and select offline and quick-commerce platforms.