Sachin Tendulkar Joins Kissht as Brand Ambassador and Investor

Kissht, a leading digital lending platform, has announced a significant partnership with cricket legend Sachin Tendulkar, who will serve as its brand ambassador and a strategic investor. This collaboration marks a new chapter in Kissht’s mission to provide hassle-free and transparent digital credit solutions to millions of Indians, emphasizing values such as trust, integrity, and excellence, which Tendulkar perfectly embodies.

The association will feature various campaigns and integrated marketing initiatives, showcasing Tendulkar’s involvement in promoting Kissht’s offerings. As a platform focused on empowering financially underserved populations, Kissht aims to leverage Tendulkar’s unparalleled reputation to strengthen its brand and reach.

Expressing his enthusiasm, Tendulkar remarked, “I’m delighted to be associated with Kissht, a brand committed to empowering Indians through accessible and trustworthy financial services. Their focus on trust and inclusivity resonates deeply with me, and I’m excited to support their vision of building one of India’s most trusted digital financial platforms.”

Ranvir Singh, founder and CEO of Kissht, shared the significance of this partnership, stating, “Sachin Tendulkar is not just a cricketing icon but a name that represents trust and dependability to every Indian. His association with Kissht is a moment of pride for us. By choosing him as the first face of our brand, we aim to position Kissht as a platform that embodies speed, transparency, and accessibility for all Indians.”

Adding to the excitement, Krishnan Vishwanathan, co-founder and executive director of Kissht, said, “Having Sachin Tendulkar as our brand ambassador is a dream come true. His legacy of discipline and excellence mirrors our commitment to redefining the financial ecosystem. Together, we aspire to create awareness and drive adoption of digital lending, ensuring financial inclusion across the country.”

Kissht has consistently prioritized a customer-first approach, leveraging technology and data-driven insights to address financial challenges. By providing quick, secure, and accessible credit, the platform empowers individuals to meet their aspirations, be they personal or professional.

The collaboration with Tendulkar highlights Kissht’s commitment to creating a robust financial ecosystem rooted in trust and innovation. By joining forces with a figure as respected and admired as Tendulkar, Kissht hopes to inspire confidence in digital lending and redefine how India borrows. Together, they aim to make financial access seamless and opportunities available to every Indian.