Inside Edge
Netflix India Launches Immersive Storytelling Experience...
At Mumbai’s Waves 2025 media fest, Netflix India debuts a multi-sensory, interactive...
Lenovo’s “Gamers on Duty”: Turning Virtual Grievances into...
Lenovo India enlists influencers to patrol shooter games for camping offenders,...
ShelfRadar.ai Debuts AI Ad Copilot to Boost Quick-Commerce...
ShelfRadar.ai launches an AI-driven ad copilot for quick-commerce platforms, optimizing...
Duolingo Phases Out Contract Workforce, Embraces AI for...
Duolingo transitions from human contractors to AI for translation and content creation—streamlining...
Leisure Brands Go on Marketing Joy-Ride, Spend Up Thirty...
Leisure brands amplify ad budgets by 30% in 2025—fueling post-pandemic pent-up travel,...
Radio City and Triton Digital Launch Global Podcast Platform...
Radio City teams with Triton Digital to debut RC SWAPPR, a global podcast exchange...
Apple Accelerates India Expansion with Retail, Manufacturing,...
Apple doubles down on India: new stores in metros, deeper supply-chain investments,...
Navi Mumbai Airport Sells 70% Ad Space Pre-Opening, Brands...
Navi Mumbai International Airport pre-sells 70% of its ad inventory before June...
ASCI Sharpen Guidelines, Distinguishing Generic vs. Technical...
ASCI’s updated Influencer Guidelines clarify when health and finance influencers...
boAt and Mass Appeal Empower Dharavi’s Young Music Makers
Audio-tech brand boAt partners with Mass Appeal to equip Dharavi’s hip-hop academy...
Leapfrog Network Acquires Popinions, Supercharging Gen-Z’s...
Digital publisher Leapfrog Network acquires Popinions Instagram page, preserving...
Tinder Launches “Ex-Press Disposal Truck” Helping Singles...
Tinder India’s “Ex-Press Disposal Truck” collects old hoodies from ex-partners,...
Kinley Soda Achieves ₹1,500 Crore Revenue: A Sparkling...
Kinley Soda hits ₹1,500 crore in annual India revenue, driven by flavour innovations,...
Q-Commerce Giants Celebrate Mango Season by Letting Fruit...
From Zepto to BigBasket, q-commerce platforms spotlight mangoes in vibrant campaigns—curated...
French Media Giants Sue Meta Over Alleged Illegal Ad Practices
French broadcasters TF1, M6, and Canal+ jointly sue Meta in Paris court, alleging...
EU Slaps Heavy Fines on Apple and Meta for Dominance Abuse
The European Commission fines Apple €1.8 billion and Meta €1.2 billion for violating...
