Kon Honar Crorepati returns with strong brand partnerships on Sony LIV

Bringing together the credibility of an iconic format and the star power of Madhuri Dixit, Kon Honar Crorepati enters a landmark new phase this season. Her unparalleled popularity and deep connection with audiences elevate the show’s appeal, creating a powerful platform for brands to engage meaningfully with viewers. 

Sony LIV has partnered with ChatGPT as the Co-Presenting Partner, and has also been backed by brands such as Vijay Sales, Campure and Lyra, which further demonstrates the confidence that the market has in the property.

Known for its enduring connection with audiences and its unique ability to make knowledge engaging and entertaining, Kon Honar Crorepati returns in a new avatar that brings together the familiarity of a much-loved format with a contemporary sensibility and a superstar host. 

Comments: 

Ranjana Mangla, Head - Digital Ad Sales and YouTube Business, Sony Pictures Networks India (SPNI): “As we embark on an ambitious regional expansion journey, Kon Honar Crorepati marks a significant milestone in scaling our regional entertainment proposition. Building on the iconic legacy of Kaun Banega Crorepati, we are launching the Marathi edition on a grand scale with the legendary Madhuri Dixit as the host. This is a powerful beginning to our regional growth journey and we look forward to welcoming more brand partners to be part of this exciting season.”

Sheeladitya Mohanty, Head of Marketing - India, OpenAI: “Building meaningful access to AI in India requires an understanding of the languages and cultural contexts that shape how people learn, think, and engage. What we're integrating with Sony’s Kon Honar Crorepati places ChatGPT within that context, with Vichaar Saathi giving expression to its role as an aid that extends people’s knowledge while preserving their judgement. Building this for Marathi audiences brings this ambition into a familiar setting, connecting AI’s capabilities with curiosity and aspirations.” 

Kon Honar Crorepati premieres October 12, 2026, at 9:00 p.m. on Sony Marathi and Sony LIV.

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About Sony LIV:

Sony LIV is an Indian OTT platform by Sony Pictures Networks India’ (SPNI) providing multi-screen engagement to users on all devices. The digital streaming player is home to 31 years of rich content from the library of Sony Pictures Networks India’ (SPNI) with over 40,000 hours of programming. Sony LIV subscribers get exclusive access to key sporting events from across the globe, the latest Hollywood shows, Originals, 18,000+ hours of TV shows and LiveTV. With 100 million+ app downloads, the platform has original series and movies across languages like Hindi, Marathi, Tamil, Malayalam and Telugu. The platform’s recent originals include Freedom at midnight, The Hunt: The Rajiv Gandhi assassination case, Maharani, Tabbar, Avrodh, Your Honor, Undekhi, Scam 1992 - The Harshad Mehta Story, Gullak, Mayasabha amongst others and reality shows like Shark Tank India and Million Dollar Listing India.

Apart from being the official Indian streaming partner for key global sporting events, Sony LIV keeps its viewers entertained throughout the year with live cricket, football, tennis, Wrestling, Golf, esports, racing and fight sports. The platform has been offering its subscribers a host of premium international tournaments like the UEFA Champions League, Asia Cup, UEFA Euro, Australian Open, Roland Garros, UFC, FA Cup, UEFA Europa League to name a few. The platform also has exclusive rights to bilateral series of key cricket boards- Sri Lanka Cricket, New Zealand Cricket and England and Wales Cricket Board.