In a new television commercial, Bajaj Allianz Life reaches out to diabetics

Bajaj Allianz Life Insurance has launched a 3600 campaign to highlight the benefits of the first-ever, diabetic-specific term plan, the Bajaj Allianz Life Diabetic Term Plan Sub 8 HbA1c.

The national campaign includes television commercials in Hindi and regional languages, print ads in prominent national and regional dailies, outdoor advertising in the top ten cities, and digital outreach through key publishers.

The company released a 45-second film that depicts the efforts made by diabetics to control their lifestyle, food habits, and so on in order to keep their sugar levels stable.

"Our exclusive product caters to a significant unmet need gap that exists in India, where 17% of the world's diabetic population resides," stated Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance. The holistic solution, which includes health care management services, coincides with the brand's goal of being Indians' Life Goal guardian. The campaign will increase product awareness and engagement by focusing on relatability and relevance with our core TG."

Bajaj Allianz Life Insurance will partner with nutrition, medicine, and lifestyle influencers to optimize effect. The collaboration is likely to assist Bajaj Allianz Life Insurance in connecting with the influencers' big following base and educating them about the disease.

In addition, Bajaj Allianz Life Insurance is an Associate Sponsor of the ICC World Test Championship Final 2023, which will be televised on Star Sports HD and Hotstar.