Kajaria Empowers Women Athletes in New Sports Campaign

Kajaria, a leading tile manufacturer, has introduced a powerful campaign highlighting women empowerment and excellence in sports. This initiative comes as the world anticipates the biggest sports event and showcases three remarkable Indian women athletes who have shattered barriers and inspired countless young women to chase their dreams.

The campaign features World Champion boxer Nikhat Zareen, Commonwealth Gold Medalist shooter Manu Bhaker, and Commonwealth Games gold medalist table tennis player Manika Batra. It debuts with a digital film and is bolstered by extensive print, POS, and digital promotions.

This campaign honors the strength, resilience, and determination of women who have overcome obstacles to achieve greatness. Kajaria's goal is to inspire women to believe in themselves, promote gender equality, and challenge existing stereotypes.

Rishi Kajaria, Joint Managing Director at Kajaria Ceramics Ltd, stated, “When one woman rises, others rise with her. We've seen this in life and sports, which is a key message of our campaign. It encourages women to believe in themselves, follow their dreams, shine for their country, and pave the way for others. Kajaria strongly supports women empowerment, and we felt that the global sports event was the perfect occasion to celebrate women who dare to dream big."