Myntra BFF Sale Teased with Karan Johar, Ranbir Kapoor & Kiara Advani
Indian style e-commerce platform myntra has released a new marketing campaign to sell its upcoming big style festival sale.
Sumit Rawat
Myntra BFF Sale Teased with Karan Johar, Ranbir Kapoor & Kiara Advani
Indian style e-commerce platform myntra has released a new marketing campaign to sell its upcoming big style festival sale. The campaign capabilities a sequence of advertisements starring bollywood luminaries karan johar, kiara advani, and ranbir kapoor, cleverly showcasing the brand's 'triple bargain' proposition.
The center piece of the marketing campaign includes advertisement movies, both revolving around the idea of acclaimed director karan johar having two body doubles. In the first ad, kiara advani finds herself in a bewildering state of affairs as she's approached via a couple of versions of johar. To start with taken aback, advani assumes the director's apparent self-obsession has reached new heights. But, johar rapidly clarifies that he is, in fact, 'fashion obsessed', explaining that the impending myntra sale necessitates extra versions of himself to store more effectively.
The second one commercial capabilities ranbir kapoor on a film set, where he's at a loss for words by means of johar's uncommon directing technique involving frame doubles to shout 'motion'. Yet again, johar elucidates that this extraordinary association is in coaching for myntra's grand sale event.
Previous to these major advertisements, myntra piqued target audience interest with a teaser movie. This fascinating prelude depicted karan johar auditioning for an undisclosed function, subtly putting the stage for the screen of his 'trifecta' inside the next adverts.
To further build anticipation, myntra launched a 22-second spot titled 'the energy of three', proposing all three celebrities. This tantalising glimpse served as a precursor to the entire-fledged marketing campaign, effectively whetting visitors' appetites for the impending advertisement movies.
The campaign's innovative method plays on karan johar's larger-than-lifestyles persona, the usage of humour and famous person electricity to carry myntra's appealing bargain provide. By using imparting johar in triplicate, the advertisements visually give a boost to the 'triple bargain' idea in a memorable and unique manner.
Myntra's large fashion festival is set to commence on 26 september, promising fashion fans across india an opportunity to indulge in a shopping extravaganza.
