Ghodawat Consumer appoints Raveena Tandon as 'Star Brand' ambassador

Ghodawat Consumer, the fast-moving consumer goods (FMCG) division of the Sanjay Ghodawat Group, proudly announces the association of the renowned actress Raveena Tandon, a Padma Shri and National Film Award winner, as the brand ambassador for its 'Star Brand' refined oil. This strategic collaboration will encompass all categories within the refined oil segment, including sunflower, soybean, cottonseed, and rice bran oils.

The STAR Brand is equally excited to reveal its refreshed logo and new packaging design for its Atta, Rice, Oil, and Salt products. The updated design prominently features a dark leafy green color, which symbolizes the nurturing care of Mother Earth, fertile farmland, abundant harvests, and overall agricultural vitality. This new visual identity reflects the brand’s unwavering commitment to freshness, sustainability, and environmental responsibility. With a focus on influencing the decision-making process in every household, STAR Brand has also launched an innovative marketing campaign titled “Barso Ka Bharosa, Ab Nayi Pehchan Ke Saath,” which translates to “Trust Built Over Years, Now with a New Identity.”

Raveena Tandon, whose appeal resonates deeply with consumers in rural, urban, and semi-urban areas alike, is the perfect choice to endorse the brand. This comprehensive marketing campaign, with its powerful tagline, emphasizes the trust and commitment that STAR Brand has cultivated over the years, while showcasing its refreshed identity and dedication to delivering superior quality products.

Expressing her gratitude, Raveena Tandon stated, “As a brand ambassador, I wholeheartedly support the brand’s commitment to providing premium quality products, and I am thrilled to be a part of this campaign. Healthy meals have always been a priority in my household, and now, as a mother, I understand even more the importance of using trusted ingredients in my family's cooking. I have always prioritized products I can rely on, and that’s precisely what Star Brand refined oil stands for.”

Star Refined Oil stands out for its essential qualities, making it a preferred choice among consumers. Enriched with polyunsaturated fatty acids (PUFA), it helps consumers feel light and healthy. Additionally, it is fortified with essential vitamins A, D, and E, further enhancing its nutritional value. This versatile oil is ideal for all types of cooking, whether it be deep-frying or sautéing, offering unmatched flexibility in the kitchen. Ghodawat Consumer is eagerly preparing to launch a new television commercial featuring Raveena Tandon, which will be complemented by promotional photos highlighting various brand activities.

Salloni Ghodawat, director of Ghodawat Consumer, shared her excitement about this partnership, stating, “This collaboration marks a significant milestone in the brand’s journey, and we are delighted to welcome Raveena Tandon to the Ghodawat Consumer family. This partnership underscores our commitment to delivering superior products while deepening our connections with customers. As we move forward, we will continue to focus on ongoing innovation and expanding our product portfolio to meet the evolving needs of consumers.